Reimagine Marketing
Today and tomorrow. In times of prosperity and disruption.
Why choose SAS® for marketing analytics?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.
SAS® Marketing Analytics Software
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Manage Data
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SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® Data ManagementEnsure better, more reliable data integrated from any source.
Plan
Activate
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
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SAS® Intelligent DecisioningEnable analytically driven real-time customer interactions, and automate operational business decisions at scale.
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SAS® Marketing AutomationBringen Sie mehr Kampagnen auf den Weg - automatisiert, verfolgbar und mit hoher Reproduzierbarkeit.
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SAS® Marketing OptimizationMachen Sie das Beste aus jedem Kundenkontakt, indem Sie bestimmen, wie sich Business-Variablen auf die Ergebnisse auswirken.
Embed Analytics
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SAS® Visual Statistics
Erstellen und ändern Sie prädiktive Modelle schneller als je zuvor über eine visuelle Schnittstelle und In-Memory-Verarbeitung. -
SAS® Visual AnalyticsVisuelle Untersuchung aller Daten, Erkennung neuer Muster und Veröffentlichung von Berichten im Internet und auf Mobilgeräten.
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SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
Extend Impact
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
What People Are Saying
SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.
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"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."
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Marketing Partner Ecosystem
SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.
