On-Demand Webinar

Retail Reality: New Rules for Building Brand Loyalty in Times of Crisis

Retail and customer experience leaders share highlights from recent global research, including strategies for creating the critical connections that turn customers into brand boosters in this new environment.

About the webinar

While 80% of retail brands say they believe rewards programs are the linchpin to driving loyalty, only 19% of customers agree. What’s driving this divide? And how can retailers close the gap?

In this session, our in-house retail and customer experience leaders will share highlights from the SAS Experience 2030 research and discuss strategies for engaging with customers in meaningful ways in the current market.

You’ll discover how making critical connections and offering a seamless customer experience will help create loyalty-building moments.

You’ll also explore real case studies alongside our experts so you can set your brand up for success now and in the future.

What you'll learn:

  • How to engage with your customers in times of crisis.
  • The advantages of using digital channel offers to ensure a safe and seamless customer experience.
  • How to revise your marketing plan when you shift your balance to more e-commerce.
  • How real-time analytics allows retailers to infuse loyalty-building moments throughout the customer journey.

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About the Experts


Andrew Fowkes
Retail Solutions Director for Europe, Middle East and Africa, Global Retail Practice, SAS


Wilson Raj
Global Director of Customer Intelligence, SAS


Dennis Eaton
Principal Presales Solutions Architect, SAS

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