整合客戶數位資料與傳統資料源的360 度客戶視圖。透過內嵌的預測式行銷分析，取得對客戶的深入瞭解。橫跨集客(inbound)式或推播(outbound)式的通路，具體化客戶互動情況。為每為客戶獨特的客戶旅程，打造最引人入勝的客戶體驗。
開啟數據模型
透過以客戶為中心的開放資料模型，將數位資料轉化為有用的洞察。與現有的線上和線下客戶資料輕鬆結合。
動態資料收集
在每個網頁中使用一行 HTML 代碼啟用動態資料收集。讓您在收集所有網站資訊中消費者互動資料時，輕鬆點擊，減少表單和欄位層級代碼的維護
資料整理脈絡化
在幾分鐘內即可讓擷取自所有數位通路和裝置的資料實現脈絡化。
捕捉匿名行為
記錄一段時間內造訪您網站的每個人的活動 – 不論是否可以識別訪客的身份。識別出訪客後，先前的任何匿名行為都會自動分配給該人，進而使個人資料更加豐富。
預測模型、預測和目標達成設定
讓您可以進行分析，以確定哪些為達成目標的常規設定應該調整以達成最佳的業務目標。預先構建了進階統計和優化程序，您不必是統計專家即可輕鬆執行或開發這些規則。
動態內容置放
使用分析過程來確定何時何地將個人化內容放置在網頁或行動應用程式中，以更有效地吸引客戶。
數位資產管理
透過易於操作的介面，您可以使用、重複利用豐富的媒體資產並確定最有效的位置。
套裝式的SAS® Customer Intelligence 方案
可適當整合SAS Customer Intelligence的其他套裝方案，幫助您在統一環境中開箱即用並執行各層級(即便是單一客戶)的行銷計劃。
讓前所未有的客戶洞察，強化您的行銷決策
賦予行銷人員真正的預測力
一個易於操作的行銷介面，加以進階分析功能為後盾，幫助行銷人員和業務分析師快速將數位資料轉換為以客戶為中心的預測性見解。利用這些分析資料來引導和重塑即時的客戶互動，協助做出適當決策，進而向客戶提供難以抗拒的高度個人化的產品與服務。
整合性管理平台，全方位了解每一位顧客
不僅是捕捉頁面點擊數，真正幫助您瞭解每個客戶在網站和行動應用程式上的瀏覽行為。輕鬆地將線上和線下客戶資料 (他們過往在公司中的經歷、最近的行為和即時行動) 組合成一個整合的 360 度視圖。更適切理解客戶行為，為您帶來更成功的產品服務和行銷活動。
跨越任何通路，建立個人化互動
在整趟客戶旅程中，每個接觸點都是一個與客戶互動的機會。每次互動都是在營造品牌體驗。因此，不論客戶在旅程的哪個階段，都應為客戶精心設計絕佳個人化體驗，並在旅程中隨時以適當的方式與他們互動。
讓即時的洞察更經得起考驗
預測模型為您帶來更前瞻的行銷活動視角，讓您能夠瞭解最重要的業務驅動因素、預測驅動因素和業務方針的未來表現，並設定目標達成規則，以確保所需的最佳資源 – 即使您的員工不是統計專家也可實現這一切。您所學到的所有內容都將重新融入模型之中，因此隨著時間的推移，它們的智慧化程度將變得越來越高。
了解 SAS® Customer Intelligence 360
SAS® Customer Intelligence 360 模組
SAS® 360 方案
讓所有行銷策略保持一致，同時讓團隊能夠快速準確地行動。加速、自動化&簡化規劃、財務管理、工作流程和資產管理。更有效地協作和執行計劃，並優化行銷投資。
SAS® 360 Discover
動態捕捉單個客戶的互動。將它們轉化為以客戶為中心的資訊。然後，將這些資訊與其他通路所發掘的洞察相結合，以更適當地瞭解、建模並有效地向每個客戶行銷。
SAS® 360 Engage
取得自SAS 360 Discover 和其他來源 (含其他 SAS 客戶智能解決方案) 的洞察。利用這種洞察來設計高度客製化的個人化產品，並透過數位通路、裝置和接觸點傳送給客戶。
深入探索 SAS® Customer Intelligence 360
若要依類型瀏覽資源，請點選下列選項。
-
- 選取一個
- Analyst Report
- E-Book
- White Paper
- White Paper
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Customer Story
- Webinar
-
Customer Story
以分析與AI，大幅躍升客戶互動創新的行銷活動提升了 1-800-FLOWERS.COM, Inc.® 的客戶留存率和忠誠度。
-
Analyst Report
SAS is a Leader in the 2019 Gartner Magic Quadrant for Multichannel Marketing HubsSAS is a Leader in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs.
-
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketingOffice Depot Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
-
White Paper
Navigating the digital world without third-party cookiesWith the demise of the third-party cookie, customer data is growing more valuable by the minute. Make moments matter more than ever.
-
E-Book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
-
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
-
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
-
White Paper
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
-
Customer Story
Maximizing the reach and impact of an eHealth hubMedical research facility Black Dog Institute partners with SAS to support health care workers’ mental well-being during the COVID-19 pandemic.
-
Customer Story
Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
-
Customer Story
Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
-
Analyst Report
The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021SAS is the only vendor to be a Leader in every Forrester CCCM evaluation since our inaugural report in 2008," says Forrester report.
-
Customer Story
Understanding the needs of banking customers in the digital economyJyske Bank uses SAS Customer Intelligence 360 to personalize customer experiences that increase profitability and create lasting brand loyalty.
-
E-Book
White Paper
Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
-
Customer Story
InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution -
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
-
White Paper
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
相關產品
檢視建構在強大 SAS® 平台上的 SAS Customer Intelligence 360 相關產品。
-
SAS/ACCESS® SoftwareRead, write and update data regardless of its native database or platform.
-
SAS® Data Preparation以自主式資料存取、點擊的環境，加速分析資料的準備。
-
SAS® Model ManagerRegister, modify, track, score, publish and report on analytical models through a web interface that is integrated with the model building process.
