Reimagine marketing. Today and tomorrow. In times of prosperity and disruption.

Why choose SAS® for marketing?

Purpose-built, intelligent marketing.

No matter your level of marketing maturity, marketing solutions from SAS – fueled by powerful analytics and artificial intelligence (AI) capabilities – empower you to reimagine marketing. Adaptive planning, journey activation and an embedded real-time decision engine enable you to create and extend real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.


SAS® Customer Intelligence:
A Leader Across Five Analyst Evaluations

The Forrester Wave: Customer Analytics Technologies

The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules)

The Forrester Wave: Digital Decisioning Platforms

Gartner Magic Quadrant for Multichannel Marketing Hubs

The Forrester Wave: Real-Time Interaction Management

SAS is the only vendor to be a leader in every Forrester CCCM evaluation since our inaugural report in 2008. The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 Forrester Research Inc., April 26, 2021


The SAS® Marketing Journey

Manage Data

Seamlessly enhance and extend customer data activation beyond a traditional customer data platform.


Accelerate, automate and streamline marketing planning activities for optimal accountability. 


Create personalized customer journeys that boost response rates and generate profitable leads.

Embed Analytics

Act faster with out-of-the-box insights driven by advanced AI and machine learning.

Extend Impact

Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders.


The future of customer experience starts here.

Discover how consumers, brands and technology will evolve through 2030.



Reimagine Marketing Podcast Series

Explore the future of customer experience and personalization with our Reimagine Marketing podcast series, available on your preferred listening platform.



Trying to reach tomorrow's customers with yesterday's tactics?

Evaluate your digital marketing maturity to better understand the state of your customer analytics capabilities with this interactive assessment developed by SAS and Accenture.



SAS Customer Intelligence 360

Discover how SAS Customer Intelligence 360 delivers a multichannel marketing hub for the way business is done today.

Discover How to Reimagine Marketing With SAS


SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.

Want to learn more?

We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself and a SAS marketing expert will get in touch to learn about your specific needs.

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