How does SAS Customer Intelligence 360 deliver omnichannel customer data activation?
The destination capabilities of SAS Customer Intelligence 360 empower marketers to efficiently activate personalized, omnichannel campaigns from a unified platform, enhancing customer engagement and driving revenue growth.
Activate messages to the right audience across all channels
- Create and automate personalized journeys across web, mobile, email, SMS and paid media, all from a single platform.
- Drive higher engagement, boost loyalty and deliver measurable revenue growth across all channels.
Business user- & marketer-friendly interface
Navigate through a purposefully designed layout to quickly create, preview and deliver messages across channels without multiple screens or windows.
Automated message delivery
Effortlessly schedule, customize and track messages for automated delivery.
Suppression list creation
Control who receives messages based on contact policies and other rules.
AI-infused personalization
Deliver highly personalized, curated content across both owned and third-party channels to a targeted audience, ensuring measurable outcomes and optimized results.
Take control of your owned channels
- Dynamically personalize messages, tailor offers and engage customers for increased retention, trust and loyalty.
- Deliver content across owned channels to gain customer insight, optimize interactions across channels and react and respond to customer behaviors as they occur.
Real-time digital content placement
Take control of the moments that matter by personalizing experiences based on customer behavior and history.
Email previewing
Preview emails before sending to eliminate the need for manual testing and ensure that content displays accurately on all devices, browsers, email clients and platforms.
Personalized push notifications
Personalize product or content recommendations on mobile devices by leveraging user data such as browsing history, purchase behavior or preferences.
In-app messaging
Deliver personalized messages or recommendations directly within your app based on user actions or specific events.
Drive innovation & growth with a flexible, scalable framework
Deliver connected experiences with SAS’ connector framework:
- Use out-of-the-box connectors to activate journeys instantly or build custom ones to fit your needs.
- Easily integrate with any system and create reusable templates that extend across your marketing ecosystem.
One platform, many destinations
Orchestrate omnichannel delivery from a single hub with prebuilt connectors to leading platforms, including Facebook, Google, Instagram, LinkedIn, Snapchat, TikTok, Twitter, SMS platforms and more.
Real-time or batch data integrations
Create individual single-level or multilevel journeys designed to scale both volumes and activation channels, supporting both real-time and scheduled delivery.
Seamless ecosystem integration
Connect effortlessly to third-party platforms like Oracle, Twilio, WhatsApp and other display media platforms.
Open & extensible
Take advantage of greater choice in your MarTech stack composition.
Transform insights into better marketing performance
Integrated data visualization dashboards and algorithmic multitouch attribution enable you to:
- Access performance insights.
- Gain better visibility into marketing impact.
Self-service data analytics
Easily create and share reports using our web-based reporting tool designed for business and marketing users, not data scientists.
Campaign performance monitoring
Gain a deeper understanding of campaign effectiveness by examining response data and contact history across all channels.
Touchpoint interactions
Use auto-algorithmic measurement to gain key insights, such as whether or not one channel influences another within a customer journey.
Customer journey insights
Summarize conversion impacts across customer touchpoints and interactions with modern data visualization and out-of-the-box reporting.
Recommended resources for omnichannel customer data activation
SAS Customer Intelligence 360 destination capabilities frequently asked questions
What are the destination capabilities of SAS Customer Intelligence 360?
The destination capabilities of SAS Customer Intelligence 360 enable marketers to deliver personalized messages and journeys across digital, mobile, email, SMS and paid media channels from a single platform. Destinations focus on executing and delivering customer engagement using predefined audiences to create timely, relevant and measurable experiences.
How do destination capabilities differ from audience capabilities in SAS Customer Intelligence 360?
Audience capabilities determine who should receive a message by defining and managing customer audiences. Destination capabilities determine what, where, when and how those messages are delivered across channels. Together, they enable end-to-end customer engagement, with audiences providing targeting logic and destinations executing omnichannel delivery.
What channels can I send messages to using SAS Customer Intelligence 360?
The destination capabilities of SAS Customer Intelligence 360 support SAS native channels (email, web, mobile, SMS) and third-party apps, including Google, Meta, LinkedIn, Snapchat, TikTok and more. Prebuilt connectors let you orchestrate omnichannel campaigns without custom integrations.
Can SAS Customer Intelligence 360 integrate with my existing systems?
Yes. The destination capabilities of SAS Customer Intelligence 360 integrate seamlessly with your existing MarTech stack. You can build once and deploy across multiple systems to save time and ensure consistent messaging across all platforms.
Can SAS Customer Intelligence 360 destination capabilities support both real-time and scheduled message delivery?
Yes. The destination capabilities of SAS Customer Intelligence 360 support both real-time and batch delivery. Marketers can trigger messages instantly based on customer behavior or schedule campaigns for planned execution, enabling scalable delivery across high-volume channels and journeys.
What is analytically driven attribution in SAS Customer Intelligence 360?
Analytically driven attribution uses machine learning to identify which customer touchpoints and sequences influence conversions. SAS Customer Intelligence 360 supports multiple attribution models, including first-touch, last-touch, linear, position-based, time-decay and advanced analytics-based models, helping marketers understand cross-channel impact and optimize performance.
Does SAS Customer Intelligence 360 support marketers with limited technical expertise?
Yes. The destination capabilities of SAS Customer Intelligence 360 are designed for business and marketing users, with an intuitive interface, drag-and-drop tools, guided workflows and built-in analytics. Marketers can quickly create, execute and monitor campaigns without coding or technical dependencies.
How does SAS Customer Intelligence 360 destination capabilities support advanced analytics and data science teams?
SAS Customer Intelligence 360 supports data scientists by enabling the deployment and use of advanced analytics within customer engagement workflows. Capabilities include model management, champion/challenger testing, performance monitoring and actionable model updates, allowing analytical insights to directly inform message delivery and optimization.
Want to learn more about customer data activation and our destination capabilities?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself, and a SAS marketing expert will get in touch to learn about your specific needs.