How SAS® Delivers Better Customer Insight
Priority, rules-based optimization isn't enough. You need true analytical optimization to gain better customer insight for improving the customer experience, boosting response rates and lowering campaign costs. SAS delivers.
Comprehensive view of your customers & business
- Easily access your data no matter where it's from or where it lives – from legacy systems to Hadoop.
- Integrate multiple online and offline data sources – including IoT, customer, merchandise and location data – for a comprehensive, contextual view of your customers and business.
- Create and maintain complete customer profiles that map customer journeys at every touch point across multiple channels.
Real-time customer interaction optimization
- Enable analytically driven scoring, segmentation and decision making based on historical and current interactions through the use of advanced predictive analytics.
- Combine with context to create meaningful, personalized, real-time interactions that improve the customer experience at specific touch points.
- Map analytics to each stage of the customer life cycle so you can deliver the right message to the right place at the right time, every time.
End-to-end integrated solution suite
- Adopt a customer experience analytics foundation that spans all data, analytics and decisioning needs.
- Constantly enrich existing data with new types and sources of data so you gain more insight that you can feed back into your marketing processes for continual improvements.
- Work faster and more efficiently with our integrated solution suite.
Why choose SAS for better customer insight?
Today's customers are mobile and have more control over the purchasing process – which means retailers must rethink how to use customer data and insights from analytics to improve customer engagement. That's where SAS comes in.
Connect with your customers in real time
Engage and respond to customer needs instantly using contextual listening and advanced data integration to enhance both in-store and online shopping experiences.
Understand what actions drive transactions and customer value. Know which message or offer is most relevant – and the best way to deliver it. Personalize interactions to drive the best performance. And integrate the experience across all touchpoints throughout the customer journey.
An omnichannel approach enables you to spend less on customer acquisition than your competitors. Use predictive modeling as the basis for comprehensive integrated marketing to improve the outcomes of your marketing interactions.
Working Smarter With SAS
Understanding customer preferences
SAS helped a US women's specialty retailer:
- Create stronger and more profitable customer relationships and boost customer satisfaction.
- Improve data integration and analysis capabilities to get complete data about each customer's journey across all channels.
- Use real-time data analysis to segment customers and create timely, relevant promotions.
Finding out how channels affect each other
SAS helped a Japanese mail-order apparel and lifestyle goods company:
- Provide more digital media to its customers via more online channels.
- Shift away from traditional catalog shopping to receiving and handling orders across multiple channels.
- Generate large volumes of digital marketing, which saves on printing and distribution costs.
Communicating with customers in real time
SAS helped the second-largest online retailer in the UK:
- Improve the customer experience and deliver personalized product offers to known customers across channels.
- Segment anonymous customers by browser information, using open source technology to drive a personalized online experience at the lowest possible cost.
- Easily access multiple data sources and quickly act on key information.
Related SAS Retail & Consumer Goods Solutions
View recommended customer insight solutions
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® Customer Intelligence 360Find more profitable growth opportunities and amplify your marketing initiatives.
- SAS® Visual AnalyticsDiscover and explore relationships in data, and share insights.
- SAS® Visual Data Mining and Machine LearningSupport end-to-end data mining and machine learning processes with comprehensive visual and programming interfaces for users of all skill levels.
- SAS® Visual StatisticsEasily build and adjust huge numbers of predictive models on the fly.