Understand where your customers are in the customer journey, and optimize each interaction to boost its success. Reach out at the right time, and with the right frequency. With advanced, integrated analytical capabilities from SAS, you can drive longevity, loyalty and growth. You can also:
Know your customers better than ever. Identify their buying habits, lifestyles and preferences. Understand social network relationships and how they influence purchase behavior and loyalty. And dynamically use what you learn to form a single, robust view of each customer.
Anticipate your customer’s next move. Predict future buying behaviors, and take advantage of opportunities to enhance the customer experience.
Optimize your channels while maximizing ROI. Increase marketing ROI by determining the best offers for individual customers and by providing analysis of the most effective way to allocate marketing budget while accounting for business constraints.
True integrated marketing. Collect customer-level interaction data offcustomer touch points to understand contact and response history, making it easier to build relevant offers and marketing programs.
Built-in data management. Data integration and data quality help prepare data for analyzing, predicting and making well-informed business decisions.
Advanced analytics and measurement techniques. Predict and forecast what the most optimal customer interaction will be, and then make decisions based on what you've learned.
Best-selling author and thought leader Brian Solis explains how analytics can help you prepare for the future, connect with customers, and bridge the gap between brand promise and what the customer actually experiences and shares.
Real-Time Customer Experience
Deliver relevant, omnichannel experiences for customers. In real time and on their terms.
Go beyond channel-based marketing to achieve an omnichannel view of your customers across all devices. Adapt to and anticipate customer needs. SAS brings together data, analytics and marketing processes to help you:
Strengthen brand preference. By delivering relevant, personalized experiences, you can set your brand apart from the competition and create brand advocates.
Increase revenue. With incremental sales from existing customers and new sales generated from word of mouth, business becomes more profitable.
Improve customer loyalty. Providing memorable and valued interactions and experiences makes it easy to boost satisfaction and keep customers coming back.
A combination of comprehensive marketing technology and developer extensibility. SAS has always been a developer platform, supporting technologies – such as advanced analytics and data management – that work in conjunction with SAS Customer Intelligence.
Advanced analytics at the core of the solution. Drive maximum value while continuing to evolve and meet the changing needs of your business.
An extensive list of partners and users. SAS is supported by more than 1,000 certified partners and several thousand users. This ecosystem helps to expand your marketing capabilities.
SAS Customer Intelligence opens up an unparalleled world of integrations, enabling you to easily work with SAS solutions as well as third-party technologies. SAS integrations include:
SAS Platform integrations. All SAS solutions are built on the SAS Platform, which not only provides analytical and data management capabilities, but also ensures interoperability across business functions. So you can include solutions such as credit risk or fraud in your marketing decisions.
SAS Customer Intelligence integrations. Our solutions cover everything from marketing operations to real-time interactions, for online and offline marketing. The inherent integration provides a consistent and continuous user experience.
Third-party integrations. Whether it's your CRM, e-commerce, CMS or other system, you can benefit from two-way integration.
While SAS Customer Intelligence is intuitive for the business user, it also provides plenty of opportunities for developers to customize the system. With SAS, developers can:
Build apps and integrations. Two-way public APIs provide everything you need to extend SAS Customer Intelligence capabilities that meet your specific requirements.
Benefit from the SAS developer ecosystem. Development is directly enabled by the underlying SAS Platform for bespoke data processes, analytics and reporting, coding in SAS – or through SAS productivity tools.
Interact with the SAS developer community. With thousands of global SAS users, you can enable your own teams or access third-party experts anytime you need.