SAS IS A LEADER
The Forrester Wave™: Real-Time Interaction Management, Q2 2022
As noted by Forrester, "SAS excels at all the data and analytics criteria in this evaluation due to its real-time “customer state service” that monitors and updates customer profiles based on changing customer signals across the entire business."
SAS is a solid solution for firms that want to embed data science as the foundation of their enterprise RTIM environments. The Forrester Wave™: Real-Time Interaction Management, Q2 2022
Explore More SAS Resources
To browse resources by type, select an option below.
- Select resource type
- Analyst Report
- White Paper
- White Paper
- Blog Post
- Book Excerpt
- Case Study
- Customer Story
- Analyst Report SAS is a Leader in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing HubsSAS is a Leader in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs.
- Analyst Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021SAS is the only vendor to be a Leader in every Forrester CCCM evaluation since our inaugural report in 2008," says Forrester report.
- Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
- White Paper Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
- White Paper The Future of Risk Modeling Explore the future of risk modeling with a comprehensive offering that covers data management, modeling, governance, reporting, batch execution, real-time scoring and decisioning with a platform designed for all types of risk models.
- Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
- Customer Story InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
- E-Book Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
- Customer Story A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
- Article IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- E-Book Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
- Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketingViking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
- White Paper Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.
- White Paper Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
- Customer Story Maximizing the reach and impact of an eHealth hubMedical research facility Black Dog Institute partners with SAS to support health care workers’ mental well-being during the COVID-19 pandemic.
- White Paper SAS - Hospitality ProviderHave you ever wondered how much value your martech solutions truly provide to your organization? Well, wonder no more. In this research study completed with a North American hospitality provider, we calculated just that. And the results were impressive
- Customer Story Protecting nature with dollars and senseThe Nature Conservancy uses SAS Customer Intelligence 360 to modernize its marketing strategy and maximize donations for a more sustainable planet.
- Analyst Report SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
- White Paper Keys to robust credit risk modeling and decisioning for better customer experienceModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
- Customer Story Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
- Customer Story Integrated marketing improves results for marketers and customersDigital insurance company InShared uses SAS Customer Intelligence 360 to improve services and extend personalized offers.
- Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
- E-Book Planning For CDP Success: A guided journey for choosing a customer data platformLearn how customer data platforms are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.
- Customer Story Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
- Customer Story Finland’s top retail bank applies AI to improve customer service and credit scoringS-Bank provides better customer service and faster, more accurate loan processing time using SAS Viya on Azure.
- Article Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
- White Paper Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
- Customer Story Understanding the needs of banking customers in the digital economyJyske Bank uses SAS Customer Intelligence 360 to personalize customer experiences that increase profitability and create lasting brand loyalty.
- Webinar Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
- Customer Story Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
- Customer Story AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
- Customer Story Hitting the jackpot with a new analytics strategyFoxwoods Resort Casino relies on SAS Viya to determine optimal staffing, enhance the guest experience and maximize profits.
- Article Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
- Customer Story Customer engagement enhanced with cloud-based analytics and AI1-800-FLOWERS.COM, Inc. helps customers express, connect and celebrate with SAS Viya on Azure.
- White Paper AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
- Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approachTelenor relies on SAS Viya on Azure and SAS Customer Intelligence 360 to provide fast, personalized customer service based on real-time analytics.
- E-Book White Paper Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- White Paper Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
- Customer Story Building customer satisfaction with better network monitoringSAS Analytics helps a major telecom organization analyze traffic, anticipate problems and improve customer service.
- Customer Story Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.
© 2022 Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email email@example.com. For additional information, go to www.forrester.com.