On-Demand Webinar

Automatic for the People Hyperautomation in Practice

(45 minutes)

About the webinar

Hyperautomation, or Intelligent Automation, is creating advantages for customers and organisations alike – from government departments, retailers or insurers to life sciences, CSP or energy suppliers – hyperautomation will make the difference.  

As individual use cases are delivered, we are beginning to see a shift towards strategic automation for the enterprise.  During this webinar we will discuss what organisations are automating, how they are evolving their capability, and dispel common myths by putting people at the centre of the automation narrative.  

Join us as we discuss: 

  • The use cases are benefiting from Digital Transformation, AI and Decision Intelligence.  
  • How automation projects are being approached, and how projects are becoming strategic programmes.  
  • Lessons learned from the internal concerns that automation displaces the workforce and external fears that customers can only talk with chat bots.

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About the speakers


David Shannon, SAS UK

David has more than 20 years' experience as a Director and Consultant in Analytics. He provides strategic and tactical advice across the analytics industry delivering cost benefits, productivity and innovation. With in-depth IT knowledge and has a reputation for getting things done.

Today, David works for SAS leading the UK & Ireland’s Hyperautomation agenda and helping organisations drive digital transformation with automation.

Outside of SAS, David is the volunteer IT Director for The MG Car Club. Formed in 1930, The MG Car Club is the original club for MG owners, and one of the world's oldest car clubs, with around 10,000 members world-wide.


Reuben Krippner, Microsoft

Reuben is the technology lead for Microsoft Power Platform in EMEA. In this role, Reuben and his teamwork with our strategic customers and partners to understand and plan their Low-Code strategy with the Microsoft Power Platform. Products under his scope include Power Apps, Power Automate, Power Pages, Poer Virtual Agents, AI Builder, and Dataverse.

Reuben has been with Microsoft for over 15 years in a variety of leadership roles across consulting, pre-sales, partner readiness, technical product marketing, and program management. 


Nicola Scarfone, SAS Italy

Working in the AI & Advanced Analytics environment since 2010, Nicola has the chance to look at companies never-ending changing process from a privileged point of view: he helps customers to address their business needs in different industries and departments, and to understand what they can achieve with a Data Science vision and new technologies such as Machine Learning, Deep Learning, Natural Language Processing, Image Recognition and Internet of Things. Designing specific solutions based on customers’ business problems and thinking about the best roadmap for them to achieve innovation goals is his everyday aim.

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