Explore resources related to retail omnichannel analytics.
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White Paper
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
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White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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White Paper
The Internet of ThingsThis report from the International Institute for Analytics explores the many business opportunities IoT presents, details its implementation challenges and describes how organizations can accelerate progress so they don’t fall behind.
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Analyst Report
Top Strategic IoT Trends and Technologies Through 2023In this report, Gartner examines 10 longer-term IoT technologies and trends that will be important in the 2018 through 2023 time frame.
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White Paper
The Analytics Mandate: Helping Retailers EvolveFind out why 77 percent of retailers who participated in an MIT Sloan survey believe analytics provides a competitive advantage compared with 64 percent of respondents from other industries.
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White Paper
Maximizing the value of clearance inventoryThis paper illustrates how SAS Markdown Optimization can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through
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White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
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White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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White Paper
The Art of Decisive Merchandising This research report discusses which changes in merchandising offer the most painful obstacles to overcome and which ones open doors to the most promising opportunities.
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White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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White Paper
Demand Signal AnalyticsThere are challenges to becoming a demand-driven organization. Many of the data sources are new for most companies, so ownership, expertise and governance are important. Many executives say that their organizations are still in the early stages of data integration and cleansing due to poor data quality and lack of internal skills for maximizing analytic benefits. What does it take to move toward becoming an organization that can take full advantage of its data using predictive analytics? In this paper, industry expert Charles Chase explains the tools you will need to become a demand-sensing master.
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Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million customers a week.
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White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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White Paper
The Analytics Arms Race: May the Best Insights WinIndustry leaders CGT and RIS have joined forces for this annual check on the analytics maturity level in CPG and retail.
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White Paper
Using Multitiered Causal Analysis to Improve Demand Forecasts and Optimize Marketing StrategyMultitiered causal analysis (MTCA) enables consumer packaged goods (CPG) manufacturers to measure the impact of marketing on retail consumer demand and perform what-if analysis to predict and maximize future demand. This case study excerpted from the book Demand-Driven Forecasting, by Charles Chase of SAS, shows how one beverage manufacturer employed MTCA to improve its demand forecasts and optimize marketing strategy.
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White Paper
EKN Report: Big Data in RetailThis research report outlines how retailers can get started with a pragmatic approach to big data, once their need and readiness is established.
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Analyst Report
IDC Perspective: Highlights from the 2018 European SAS Conference for Industry AnalystsThis IDC Perspective summarizes key takeaways from the annual European SAS Conference for
Industry Analysts.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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White Paper
Analytically Driven PricingTraditional, cost-based pricing for transportation services can lead to less-than-optimal profits and revenues. In contrast, using analytics-driven pricing, companies can bring together relevant internal and external data and harness analytics for accurate customer segmentation, price-demand estimation, forecasting and price optimization. This approach allows them to consistently optimize pricing decisions for better business performance
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White Paper
Combining Analytics and Structured Judgment: A Step-By-Step Guide for New Product ForecastingNew product launches are the most difficult to forecast. The uncertainty associated with a new product is much greater than that of forecasting older, more mature products. This uncertainty and the lack of historical data make traditional time series techniques unreliable. But using historical data associated with similar, previously launched products, combined with your domain knowledge in a structured process, can be an effective approach to forecast the demand for new products.
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Article
Demand forecasting and the 7 habits of effective retailersWhy do some retailers consistently outperform others? Retail Systems Research reveals some key reasons and offers essential advice for those who want to become (or continue to be) winners.
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White Paper
The Evolution of AnalyticsLearn about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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White Paper
The Internet of Things: Understanding the AdventureRemember the “Choose Your Own Adventure” books from childhood? As the story unfolded, you were presented with options, if you wanted to go up the tree house, you turned to page 36 and if you wanted to go down the scary path, you turned to page 42. Just as you were presented divergent paths in the books, your IoT journey also presents different paths to success. Similarly, the “Choose Your IoT Adventure” experience takes participants down paths – of their choosing – throughout the IoT journey. Whether it is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
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E-Book
3 Building Blocks Of Optimized Price & Promotion StrategiesThis e-book examines the key factors affecting merchants’ plans for improved pricing and promotions, with a focus on how to consolidate and analyze disparate data sources.
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Article
The connected consumer: IoT's impact on the future of retailThe IoT and the connected consumer are set to revolutionize retail. Here are a few ways companies can take advantage of technology advancements.
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White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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E-Book
Keep them coming back How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? In this e-book, we provide the latest research on customer loyalty, along with a three-pronged approach for securing it.
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White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and does for retailers, the automotive industry, state and local governments working with utilities firms, and the manufacturing industry. Common themes include connectedness, data-driven insights, predictive capabilities and transformation.
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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Analyst Report
RSR Merchandising & The Omnichannel ImpactThis RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers.
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E-Book
How can retailers satisfy today’s customers?With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
