Explore marketing-related e-books, white papers, webinars and more
To browse resources by type, select an option below.
-
- Select resource type
- Analyst Report
- Article
- Benchmark Brief
- Blog Post
- Book Excerpt
- Book Excerpt
- Case Study
- Customer Story
- Customer Story
- E-Book
- Executive Brief
- Fact Sheet
- Industry Overview
- Infographic
- Infographic
- Interview
- Overview Brochure
- Partner Brief
- Podcast
- Podcast Series
- Press Release
- Primer
- Product Brief
- Research
- Series
- Service Brief
- Solution Brief
- Solution Brief
- Use Case
- Video
- Video
- Webinar
- White Paper
-
Press Release
Per industry analysts, SAS again a leader in AI, risk and fraud -
E-Book
A modern approach to MarTech: Transforming the customer experience -
Customer Story
Making insurance easier with customer intelligence and AI -
Customer Story
Strategic fundraising powers more breakthroughs in childhood cancer research -
Customer Story
Building a real-time happiness engine for 11 million members -
Customer Story
Telecom transformation: Smarter outreach through AI-driven marketing -
Analyst Report
The Forrester Wave™: Real-Time Interaction Management, Q4 2025 -
Article
What is a customer data platform? -
Press Release
SAS predictions: The Great AI Reality Check of 2026 -
Customer Story
Modern MarTech drives retail customer connections for Germany’s leading drugstore -
Webinar
Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360 -
Customer Story
Personalizing donor engagement to accelerate conservation efforts -
Webinar
Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types -
Webinar
Marketing AI With SAS® Customer Intelligence 360 and SAS® Viya® -
Customer Story
AI transforms online insurance services -
E-Book
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Webinar
Getting the Most From the New Task Design Experience in Customer Intelligence 360 -
Customer Story
Predictive analytics and AI deliver a winning fan experience -
Customer Story
Reaching 3.6 million football fans via comprehensive customer engagement -
White Paper
Rethinking risk: Smarter models, better decisions -
Press Release
Analysts name SAS a leader in risk, fraud, AI and analytics -
Press Release
SAS a Leader in cross-channel marketing hubs per global research firm -
Analyst Report
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-Book
Real-Time Hyperpersonalization in Hospitality -
Press Release
MarTech experts’ top predictions for 2025 -
Press Release
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
Press Release
New report: Undisciplined MarTech impedes customer trust -
Press Release
New study finds CMOs embracing GenAI despite knowledge gap -
White Paper
Navigating the uncertain world of third-party cookies -
Customer Story
Understanding the needs of banking customers in the digital economy -
Press Release
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
Customer Story
Unlocking the power of customer experience, compliance and innovation -
Customer Story
Transforming the streaming landscape with innovative programmatic ad delivery -
Customer Story
Customer engagement enhanced with cloud-based data and AI platform -
E-Book
The insurance data and AI revolution -
Customer Story
One airport operator is making every journey personal for passengers -
Customer Story
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-Book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
Analyst Report
The Forrester Wave™: AI Decisioning Platforms, Q2 2023 -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-Book
The Path to a Single Customer View -
Customer Story
Predicting real-time insurance needs with hyperpersonalization -
Customer Story
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
Customer Story
Ulta Beauty glams up its marketing with personalized offers -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Customer Story
Protecting nature with dollars and sense -
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
Customer Story
Integrated marketing improves results for marketers and customers -
Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Customer Story
Maximizing the reach and impact of an eHealth hub -
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Customer Story
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Article
The 5 new rules of retail -
Article
3 ways to rethink retail forecasting and demand planning -
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020. -
Article
Reimagine marketing: Today, tomorrow and in times of disruption -
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360 -
Customer Story
Using customer intelligence to optimize advertising sales -
Article
Your customers aren’t afraid of new technologies. Are you? -
Article
Tread carefully with customer data platforms -
Article
Marketers and privacy -
Article
Digital transformation for SMBs -
Customer Story
Hybrid approach ensures seamless experience for insurance customers -
Article
Five trends that will reshape customer experience -
Article
Under siege: Improving customer experience in banking -
Customer Story
Telecom calls on automation to improve market position -
Article
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Article
What big data has brought to the privacy discussion -
Article
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Contextual engagement -
Article
Data and the customer experience -
E-Book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Article
How to improve your AI marketing skills -
Article
Building confidence in your customer experience -
Article
AI marketing: What does the future hold? -
Article
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Article
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-Book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
Article
What is marketing automation? -
E-Book
White Paper
Tomorrow's telco -
E-Book
Improving Customer Experience -
Article
The marketing analytics must-haves -
Article
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence
Want to learn more?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself and a SAS marketing expert will get in touch to learn about your specific needs.