SAS Intelligent Decisioning 使您能夠在與客戶、合作夥伴、供應商和員工互動時做出最佳決策。
為您的所有使用情境提供即時決策。
無限數量的使用情境可根據商業規則和複雜的分析,將關聯性、互動、即時的決策大規模交給SAS Intelligent Decisioning 。在部署之前輕鬆測試決策,以確保它們提供預期的結果。穩健的管理可確保您的決策在整個企業中得到理解和信任。借助可擴充性以滿足您需求的雲端型架構,可以輕鬆處理大量資料和決策。透過與 IoT 裝置整合,助力在邊緣和串流中做出決策。
為所有專長、技能的使用者實現輕鬆協作。
無論您是偏好使用拖放式 GUI,還是偏好能夠撰寫程式碼,都可輕鬆建置和修改決策流程。透過瀏覽集中式資料、模型和商業規則存放庫,並從現有資產中進行選取,即可定義決策。比較不同的物件和版本,瞭解和追蹤變更,更輕鬆進行跨團隊協作。使用立即可用的角色型治理工作流程,將其套用於各種決策檢查點,確保準確性和任務透明度。
每次都做出最佳決策。
透過使用您喜歡的語言建立的公用 Repository 整合人工智慧和機器學習模型,來提高決策品質。
快速、一致地在決策中部署分析模型。
無論是使用 SAS、開放式程式碼或自訂程式碼,通用的決策撰寫和部署環境都能大幅縮短 IT 驗證和部署分析模型所需的時間。透過單一介面,您可以原生整合、管理和部署 SAS 和 Python 分析模型、自訂程式碼和商業規則,以相同邏輯執行批次和即時 Web 服務。這意味著更快完成部署,並對分析驅動型營運決策的完整性充滿信心。
在 Microsoft Power Platform 內利用 SAS Intelligent Decisioning 的強大功能
SAS Decisioning Power Connector 是經過 Microsoft Power Platform 認證的連接器,可讓您連結到 SAS Viya 環境並在 Microsoft Power App 或 Power Automate 中執行選取的決策模組和分析模型。SAS Decisioning 連接器使您可以輕鬆地將這兩個主流平台結合起來,以實現 AI 驅動的業務應用程序和流程。
以更少的精力快速執行更多決策。
SAS Container Runtime 是符合 OCI (Open Container Initiative) 的輕量級 Docker 容器,可執行 SAS 模型、Python 模型和 Python 程式碼。具有高度可擴展性,並可發布至 Microsoft Azure、AWS 和 GCP 上的任何容器登錄。然後,使用者可以充分利用雲端基礎結構,以最小的磁碟使用量進行部署。這確保您可以充分利用資源,快速執行最多決策,並減少管理環境所需的精力。
主要特色
借助 SAS Intelligent Decisioning,您可以輕鬆建立、管理和治理分析驅動的強大商業規則,以支援大規模決策。
資料存取、準備和品質
使用直觀的介面存取、分析、清理和轉換資料,該介面透過嵌入式 AI 提供自助式資料準備功能。
資料視覺化
透過單一自助式介面,直觀地探索資料、建立和分享智慧視覺效果和互動式報表。增強分析和進階功能可加速洞察,並幫助您發現資料中隱藏的情況。
方便使用的介面
使用拖放式 GUI 或以您選擇的語言編寫程式碼,輕鬆建置和管理最複雜的決策元素,包括決策流程、規則、資料來源程式碼節點,以及資料分析。
通用的決策制定和部署環境
簡化整個決策流程的驗證。完整的版本控制可在 IT 和業務人員共用的環境中保留文件記錄、測試可追溯性和連續性。
即時決策
在客戶互動和營運業務流程中,即時套用分析和商業規則。
可重複使用的內容
建立可重複使用的內容和自訂功能,以加速整個組織的決策制定。
快速、治理良好的決策生命週期管理
快速回應不斷變化的決策和客戶動態。在受控且安全的環境中加快常見的手動工作 (例如商業規則定義和部署),以確保決策品質和可稽核性。輕鬆整合貴組織的 CI/CD 流程。
與 SAS 機器學習和模型管理功能整合
與可視化機器學習結合使用,以實現整合的模型開發和管理功能 - SAS 和開放式程式碼。通用的模型 Repository 可促進集中式模型管理和監控。
雲端原生
SAS Viya 的架構精實、雲端原生且快速。無論您是喜歡使用 SAS Cloud 還是公用雲端或私人雲端提供商,都能充分利用您的雲端投資。
與 Microsoft 搭配使用效果更佳
SAS Decisioning Power Connector 使您能夠將決策作為 Microsoft Power Platform 的一部分。您可以輕鬆地在 Web 和行動應用程式中嵌入模型和決策。透過智慧決策自動化業務流程,並集中管理商業規則。
深入探索 SAS Intelligent Decisioning 和更多範疇
若要依類型瀏覽資源,請點選下列選項。
-
- 選擇資源類型
- 分析報告
- 電子書
- 執行簡介
- 簡介表
- 產業概況
- 產品簡介
- 概覽手冊
- 解決方案簡介
- 白皮書
- 白皮書
- 網路研討會
- 文章
- 部落格文章
- 本書摘錄
- 案例分析
- 資訊圖
- 訪問
- 研究
- 系列
- 影片
- 客戶案例
- 分析報告 SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
- 白皮書 Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy CustomersContact Center & Customer Experience Management
- 訪問 Q&A: What's your level of digital marketing maturity?The technologies have evolved, but the game hasn't changed. Great customer experiences start with strong digital marketing strategies.
- 白皮書 Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
- 文章 The digitization of everything – its impact on the buyer’s journey and marketing’s roleFor nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.
- 文章 Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
- 客戶案例 Hyper-personalized offers help consumer finance company elevate the customer experienceHome Credit modernizes its marketing with SAS® Customer Intelligence 360 to increase engagement, boost efficiency and reduce costs
- 文章 Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
- 白皮書 The Architecture and Security of SAS® Marketing Operations Management The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.
- 系列 Brand equity has a big role in RCI's strategyBrand equity isn't about what you sell, it's about your customers' perception of you, your products and your services. It's storable, but perishable.
- 文章 The era of gargantuan dataAt The Big Show in New York City, we heard from eBay, Chico's and Brooks Brothers about their use of big data for customer loyalty.
- 文章 IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
- 白皮書 Getting to Why in Omnichannel Marketing AttributionThis paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.
- 白皮書 Improving HCP Engagement with Digital AnalyticsDigital analytics can facilitate practical insights for enhancing customer experiences and improving digital engagement.
- 文章 What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.
- 白皮書 Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
- 客戶案例 Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approachTelenor relies on SAS Viya on Azure and SAS Customer Intelligence 360 to provide fast, personalized customer service based on real-time analytics.
- 白皮書 The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- 客戶案例 Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenantsEsas Properties uses SAS Customer Intelligence 360 on SAS Viya 4 to digitize its loyalty program, personalize customer interactions and boost average purchase amounts.
- 分析報告 SAS Explore 2022 Review and AnalysisThis IDC Link focuses on several SAS announcements supporting faster time-to-value for AI/ML model-driven businesses.
- 電子書 Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
- 分析報告 白皮書 Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence
- 文章 The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
- 文章 迎向開放銀行第三階段,佈局「智慧中台」實現場景金融打造消費者無縫接軌的體驗,讓金融業迎來開放銀行的潮流,紛紛佈局未來的開放銀行第三階段,透過智慧中台,能協助金融業實現場景金融。
- 文章 後Cookie時代,以AI打造「客戶決策平台」追緊消費者足跡疫情加快數位轉型的腳步,讓全世界意識到數據蒐集的重要性,過去我們同步仰賴第三方cookies跨網站追蹤,然而,隨著消費者隱私意識逐漸覺醒,與GDPR及個資保護法規日益嚴格,至2022年底前,瀏覽器將會陸續停用第三方cookies。
- 文章 為何已導入 AI,營運效率還是 NG?讓 AI 上雲提升企業數位韌性
- 客戶案例 Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
- 客戶案例 Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
- 客戶案例 Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiencesPostFinance turns to SAS to automate and optimize campaigns for improved offers, more effective communications and higher response rates.
- 文章 Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
- 文章 What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
- 文章 AI marketing: What does the future hold?AI marketing uses artificial intelligence and analytics to improve marketing results while enhancing customer experiences through real-time personalization.
- 文章 Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
- 網路研討會 Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.