Head of Marketing and CMO – Small & Midsize Business
How Heads of Marketing and CMOs Use SAS®
Featured Customer | Seacoast
As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®
We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank
Seacoast Facts & Figures
one of the largest in Florida
Recommended Resources for Heads of Marketing and CMOs
Recommended Software for Heads of Marketing and CMOs
- SAS Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
- SAS® Customer Intelligence 360為您的行銷決策注入前所未有的客戶洞察力，並營造具有高相關度、高滿意度，且高價值的客戶體驗。
- SAS® Event Stream ProcessingGet immediate analytic insights from real-time big data streaming into your organization.