How SAS Delivers Superior Collegiate Athletics Analytics
Adopt a strong data and analytics strategy to surface insights about your fans, donors, sponsorships and athletes. SAS provides comprehensive solutions to identify areas for improvement, drive new revenue growth, increase fan and donor engagement, and set your student-athletes up for success – both on and off the field.
Comprehensive view of data
- Integrate, clean and prepare siloed data from your ticketing, advancement, CRM, merchandise, point-of-sale and student systems to prepare for analytics.
- Predict fan and donor trends using advanced analytics for personalized sales, marketing and fundraising campaigns.
- Gain a 360-degree view of your fans, donors and student-athletes.
Fan & donor engagement
- Uncover hidden insights to increase revenue streams, including ticket sales, donations and club memberships.
- Contact fans when and how they prefer so your communications are welcome and relevant on optimal channels.
- Personalize your marketing strategies as engagement behaviors change.
- Enhance student-athlete recruiting efforts.
- Identify academic pathways that lead to improved student-athlete preparedness and success.
- Use analytic insights from historical data and IoT devices to improve student-athlete performance and injury prevention.
- Optimize seating and ticketing for the season and individual events to maximize revenue.
- Enhance fan experience, loyalty and safety.
- Customize logistics and seating scenarios across the institution, including arenas, event venues, parking and transportation.
- Benefit from more than four decades of analytics innovation and best practices.
- Gain immediate and long-term value by having our experienced consultants work alongside you and your team.
- Trust SAS for our track record of successfully delivering analytics solutions to both professional and collegiate sports organizations.
Why choose SAS® for collegiate athletics analytics?
SAS enables athletic departments to benefit from a data and analytics strategy to improve fan and donor engagement and drive better outcomes for student-athletes.
Connect with fans
Access critical data from several sources to understand the value a fan currently has with your brand.
Deliver custom content to the right fan or donor segment, at the right time, through the right channel – including web, mobile, email and text.
Surface new sponsors and add value to existing relationships.
Create new opportunities to engage fans and sponsors, drive ticket sales, increase donations and boost club memberships.
Maximize athletic department profitability
Optimize pricing strategies for ticketing, merchandise and concessions. Analyze operational expenses to budget from season to season.
Improve student-athlete success
Help more student-athletes achieve their full academic potential, ensuring that more cross the graduation finish line.
Customer Success in Higher Education
Working Smarter With SAS®
Using modern analytics to foster old-fashioned loyalty in Tar Heel sports fans
SAS helped UNC Athletics sell 5,000 new season tickets after coming off a 3-9 football season by personalizing the fan experience and delivering customized content at the right time to the right customer segment for tens of thousands of fans.
Recommended Resources for Collegiate Athletics
- Press Release NC State Athletics, SAS 스포츠 분석을 활용해 "찐팬" 구분 및 참여도 개선NC State Athletics and SAS will collaborate to use SAS sports analytics to improve the fan experience, provide better customer service and enhance fan engagement.
- Blog Post Should teams draft more offensive linemen?Explore arguments both in support and against the claim that drafting offensive linemen translates to team success.
- Blog Post Why Venue Optimization Is Critical & How It WorksDiscover how you can maximize revenue (or fans in stands) under ever-changing COVID-19 restrictions – and in a post-pandemic world.
- Wisconsin Athletics taps SAS to optimize venue seating and attendance for commencementadd description here
- Webinar Analytics for Higher EducationJoin us for this special summit focused on how leaders in higher education are using analytics to make the most out of their data and enhancing every aspect of their institutions.
Related Products & Solutions
- Data Management SoftwareSAS 데이터 관리 솔루션과 소프트웨어로 플랫폼 전반의 데이터 통합, 정제, 이동 및 관리를 통해 정확하고 일관된 정보를 제공합니다.
- SAS Viya클라우드 기반의 더 빠른 의사결정으로, 단순 분석에서 미션 크리티컬한 분석에 이르는 모든 분석 과제를 해결하십시오. SAS Viya를 사용하면 데이터 사이언티스트, 비즈니스 분석가, 개발자, 경영진을 포함한 모든 이들이 어디서든 인사이트를 협업하고, 확장하고, 운영할 수 있습니다.