Predictive analytics and AI deliver a winning fan experience
Personalize the fan experience with advanced analytics.
4x revenue jump
from app purchases over previous year
매직을 이끄는 마술
정보에 대한 실시간 액세스를 통해 경기력을높이고 팬들의 경험을 개선하고 있는Orlando Magic
The solutions behind the challenge
Business users across the Orlando Magic organization, including executives, have instant access to information. The Magic can:
- Visually explore the freshest data, right down to the game and seat.
- Get the picture instantly – no coding required.
- Create meaningful visuals from any data source.
SAS Enterprise Miner showed the team that 80 percent of revenue was from season ticket holders. The software provides:
- Predictive and descriptive modeling.
- Sophisticated data preparation, summarization and exploration.
- Model validation and comparisons.
- Automated scoring.
SAS Data Management is at the heart of the data warehouse process and was used to pull data from all revenue streams. With SAS Data Management you can:
- Extract, transform and load data from multiple sources with ease.
- Push processing down to the database to minimize data movement and improve performance.
- Apply data governance and data quality to improve analytical processes.