Customer Intelligence

Create customer experiences that matter.

Benchmark your marketing maturity: take our Customer Intelligence Assessment and see how your marketing organisation compares in your industry.

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Transform the customer experience.

Orchestrate individualized, contextual interactions that your customers will find relevant, satisfying and valuable. Our complete digital marketing hub delivers insights that are fueled by data from every touch point and data source. Activated by powerful, easy-to-use analytics. And amplified throughout your organization by customer-centric processes.

Visit SAS Insights, your source for top marketing analytics news, views and best practices.

Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

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Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

Get advice and quick tips specific to your needs.

Understand how to prioritize your marketing efforts.

See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

What People Are Saying


"Using high-performance analytics, we can break down our data to get an accurate view of the market – and we can do it in minutes."

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SAS is a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics.

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"SAS provides a broad range of analytics to help HDFC Bank make credit decisions, enhance its cross-sell and up-sell marketing, and comply with strict regulations."

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