SAS® for ...
Heads of Marketing & CMOs
Small & Midsize Business
Marketing Needs to Start With Data
Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.
Segment, model and measure data to drive insights.
Orchestrate, automate and personalize the customer journey.
Getting Results With SAS
A retailer uses SAS to improve customer retention by 30%.
A bank uses SAS to optimize offers, reducing marketing campaign costs by 50%.
An insurer uses SAS to get 30% positive lift from more effective marketing campaigns.
Gaining new insights
A retailer is ready to meet future challenges using SAS next-level analytics and expertise.
Recommended Resources for Heads of Marketing & CMOs
Recommended Software for Heads of Marketing & CMOs
- Data Science With SAS® Viya®Take advantage of self-service AI and machine learning capabilities within a flexible, centralized environment that spans the analytics life cycle.
- SAS® Customer Intelligence 360Find more profitable growth opportunities and amplify your marketing initiatives.
- SAS® Event Stream ProcessingGet immediate analytic insights from real-time big data streaming into your organization.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.