SAS® for ...
Heads of Marketing & CMOs
Small & Midsize Business
Marketing Needs to Start With Data
Data
Harness the power of all data, from all sources, in every customer's journey, into one consolidated view.
Analytics
Segment, model and measure data to drive insights.
Execution
Orchestrate, automate and personalize the customer journey.
Getting Results With SAS
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Delighting customers
A retailer uses SAS to improve customer retention by 30%.
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Reducing costs
A bank uses SAS to optimize offers, reducing marketing campaign costs by 50%.
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Growing revenue
An insurer uses SAS to get 30% positive lift from more effective marketing campaigns.
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Gaining new insights
A retailer is ready to meet future challenges using SAS next-level analytics and expertise.
Recommended Resources for Heads of Marketing & CMOs
E-Book
Improving Customer Experience
Learn how organizations of all sizes are using analytics to gain customer insights, make better decisions and grow their business.
E-Book
Achieve Data-Driven Digital Transformation in Retail & Consumer Goods
Discover how connecting product demand to customer engagement can move your business forward.
Infographic
Personalize customer experience to drive growth
Discover how SAS can help you advance with an open, powerful martech solution built from the ground up.
Recommended Software for Heads of Marketing & CMOs
- Data Science With SAS® Viya®Take advantage of self-service AI and machine learning capabilities within a flexible, centralized environment that spans the analytics life cycle.
- SAS® Customer Intelligence 360Find more profitable growth opportunities and amplify your marketing initiatives.
- SAS® Event Stream ProcessingGet immediate analytic insights from real-time big data streaming into your organization.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.