Customer Intelligence

Customer Intelligence

Get in sync with the customer journey

SAS® Customer Intelligence 360 is here!

Learn more

Customer-centered decisions. Meaningful customer experiences.

Craft contextual customer interactions based on insights gleaned from big data and analytics. Measure and optimize the customer experience in both the digital and physical worlds. And link customer-driven strategies to your business goals. Built on the most comprehensive marketing technology platform available today, SAS Customer Intelligence solutions solve the most critical challenges that modern marketers face.

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Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

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Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

Get advice and quick tips specific to your needs.

Understand how to prioritize your marketing efforts.

See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

The explosion of channels and the advantages of real-time communication are leading to new best practices for creating unique, positive customer experiences. See the lessons learned by top organizations.

What our customers are saying


"SAS helps us to create more successful cross- and up-sell campaigns, to increase margin and increase revenue from our customer base."



"Our annual brochure launch, our biggest campaign, used to take five weeks. With SAS we can do that in less than a week."

Bank of America

"We took what was already the best in the market and improved it, while introducing new dimensions of flexibility and adaptability"

The customer experience is about to change.

On April 19 at SAS Global Forum 2016, SAS® Customer Intelligence 360 will make its debut. This new offering will drive unprecedented innovation in customer analytics, putting predictive analytical intelligence directly in the hands of digital marketers.

SAS Customer Intelligence 360 will infuse your marketing decisions with insights gleaned from customer-level digital data to optimise your digital customer journeys. And you’ll deliver customer experiences that are more:

And valued.

So stay tuned. There's much more to come.

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Gartner positions SAS as a Leader in the Magic Quadrant for Multichannel Campaign Management

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