SAS IS A LEADER
The Forrester Wave™: Real-Time Interaction Management, Q2 2022
As noted by Forrester, "SAS excels at all the data and analytics criteria in this evaluation due to its real-time “customer state service” that monitors and updates customer profiles based on changing customer signals across the entire business."
SAS is a solid solution for firms that want to embed data science as the foundation of their enterprise RTIM environments.The Forrester Wave™: Real-Time Interaction Management, Q2 2022
Explore More SAS Resources
To browse resources by type, select an option below.
-
- Select resource type
- Analyst Report
- E-Book
- White Paper
- White Paper
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Webinar
- Customer Story
-
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
-
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
-
Customer Story
Weil jeder Kunde anders ist: Personalisierte Ansprache bei dmDem Kunden mit relevanten Angeboten und Informationen das Leben leichter machen – das hat sich dm-drogerie markt zum Ziel gesetzt.
-
White Paper
Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.
-
Customer Story
Hyper-personalized offers help consumer finance company elevate the customer experienceHome Credit modernizes its marketing with SAS® Customer Intelligence 360 to increase engagement, boost efficiency and reduce costs
-
White Paper
Keys to robust credit risk modeling and decisioning for better customer experienceModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
-
Customer Story
Integrated marketing improves results for marketers and customersDigital insurance company InShared uses SAS Customer Intelligence 360 to improve services and extend personalized offers.
-
Customer Story
Protecting nature with dollars and senseThe Nature Conservancy uses SAS Customer Intelligence 360 to modernize its marketing strategy and maximize donations for a more sustainable planet.
-
White Paper
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
-
E-Book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
-
White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
-
White Paper
Navigating the digital world without third-party cookiesSAS Whitepaper
-
White Paper
SAS - Hospitality ProviderHave you ever wondered how much value your martech solutions truly provide to your organization? Well, wonder no more. In this research study completed with a North American hospitality provider, we calculated just that. And the results were impressive
-
Article
IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
-
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
-
Article
Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
-
Article
Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
-
Customer Story
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
-
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
-
E-Book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
-
Customer Story
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
-
Customer Story
Jakarta Smart City uses IoT analytics to better serve residentsJakarta and SAS team up to create an award-winning approach to public services and disaster management.
-
E-Book
Planning For CDP Success: A guided journey for choosing a customer data platformLearn how customer data platforms are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.
-
White Paper
Operationalizing and Embedding Analytics for ActionOperationalizing and Embedding Analytics
-
Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoringS-Bank provides better customer service and faster, more accurate loan processing time using SAS Viya on Azure.
-
Customer Story
Maximizing the reach and impact of an eHealth hubMedical research facility Black Dog Institute partners with SAS to support health care workers’ mental well-being during the COVID-19 pandemic.
-
Customer Story
Predictive analytics and AI deliver a winning fan experience The Orlando Magic uses mobile app data and machine learning to personalize marketing campaigns and analyze game data.
-
White Paper
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
-
Webinar
Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
-
Customer Story
Reden wir über unsere Kunden!Digitale Transformation bedeutet bei der R+V Versicherung kundenorientierter als bisher zu denken. Es geht nicht um Technologie, auch nicht um Gimmicks. Anja Stolz sagt uns im Gespräch, was das für sie bedeutet: „Wir müssen viel besseren Service bieten. Und das können wir nur, wenn wir unsere Kunden noch besser verstehen.“
-
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketingViking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
-
Customer Story
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiastsSAS Customer Intelligence 360 helps Dutch football platform improve user reach and participation through unique offers and experiences.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022.
-
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertisingThe creation of a “retail bank media network” can drive more valuable next-best offers, generate new ad revenue, offset revenue shortfalls and increase shareholder value.
-
Analyst Report
The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023SAS is the only vendor to be a Leader in every Forrester CCCM evaluation since our inaugural report in 2008," says Forrester report.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
-
Customer Story
Komplexes Produktportfolio, maximale AgilitätGemeinsam mit dem SAS Team und Partnern schärft 1&1 sein Angebotsmanagement – für kürzere Time-to-Market und bessere Customer Experience
-
Article
Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
-
White Paper
The Future of Risk Modeling Explore the future of risk modeling with a comprehensive offering that covers data management, modeling, governance, reporting, batch execution, real-time scoring and decisioning with a platform designed for all types of risk models.
-
E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
-
Customer Story
ERSTE Bank ÖsterreichMit dem Online-Banking-System „George“ und Customer Intelligence von SAS schafft Erste Bank Oesterreich hyperpersonalisierte Kundenansprache in Echtzeit.
-
Article
Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
-
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
-
Customer Story
Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
-
White Paper
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
-
Customer Story
Predicting real-time insurance needs with hyperpersonalizationSBI General Insurance maximizes customer life cycle value with SAS Customer Intelligence 360.
-
Customer Story
Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
-
Customer Story
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approachTelenor relies on SAS Viya on Azure and SAS Customer Intelligence 360 to provide fast, personalized customer service based on real-time analytics.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.The Forrester Wave™: AI Decisioning Platforms, Q2 2023 recognizes SAS for seamlessly integrating world-class analytics for decisioning.
© 2022 Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.