Business man and woman talking over coffee with paperwork and laptop

Customer Intelligence

Unprecedented clarity. Confident marketing. Superior customer experiences.

SAS is a Leader in The Forrester Wave: Real-Time Interaction Management, Q2 2017.

Read report

Engage customers with confidence.

Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.

Visit SAS Insights, your source for top marketing analytics news, views and best practices.

blue abstract background

Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

Megaphone icon

Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

  • Get advice and quick tips specific to your needs.
  • Understand how to prioritize your marketing efforts.
  • See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

What People Are Saying

3 Logo
We need to understand each individual customer, to make sure the offers we present them are not too general.
Norgesgruppen logo
It's about nothing more than giving the customers what they want.
Danske Bank Logo


We do not actually talk about analytics as a discipline but simply start our discussions with the business units by asking: What business challenges are we looking to solve?
Thomas Thorning

Want to know more? Let's get in touch

Thomas Thorning Guldborg
Customer Intelligence Nordic 
SAS Institute
+45 2721 2916
Thomas @LinkedIn


Looking for information on how to buy?

Purchasing options

Back to Top