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Simplify real-time, personalized customer interactions at scale with telecom customer experience analytics

Telecom customer experience analytics

Reduce churn and grow market share with a 360-degree view of your customers. Deep insights into customer behavior enable you to personalize the telecom customer experience at every touchpoint and provide new capabilities and services.


Personalize the entire customer journey

Improve customer engagement and retention by providing a hyperpersonalized telecom customer experience with a complete view of customer behavior.

Accountability and acquisition

Prove the value of your marketing and customer service teams and implement personalized service programs with built-in testing, optimization and attribution.

Best-in-class identity management

Dynamically collect data and leverage a hybrid marketing architecture for better insights that ensure a consistent customer experience.

Customer journey management

Build customer journeys that span all your engagement channels and guide customers to an end conversion event instead of a predefined marketing path.

The value of SAS telecom customer experience solutions

  • 30%

    Vodafone Ukraine, the second-largest mobile operator in Ukraine, reduced customer churn by 30% while increasing incremental revenue by 2%.

  • 4x

    Telefónica increased prepaid mobile campaigns by 10% and achieved 4x more effective campaigns.

  • 40-50%

    A Norwegian telecom provider increased growth of personalized upsells by 40-50% over two years and reduced churn in the youth segment by 8%.

    SAS Viya: The data and AI platform for your TMT business

    Increase productivity, deliver exceptional customer experiences, accelerate innovation and achieve market growth with faster, more productive data and AI you and your customers can trust.

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    Featured products

    Learn about our customer experience products that help telecom companies build brand loyalty and increase subscribers.

    SAS Customer Intelligence 360

    Comprehensive data management, advanced analytics and optimized customer journey creation.

    • Cloud, software as a service (SaaS) offering.
    • Complete customer understanding.
    • Meaningful, relevant interactions.
    • Advanced measurement and reporting.

    First-party ad server | SAS 360 Match

    Real-time interaction management that spans beyond just the marketing department.

    • Media monetization fully in your control.
    • Hyperpersonalized experience with real-time decisioning.
    • Digital ad forecasting with conversion tracking.
    • Personalized ads to retail media networks.