Head of Marketing and CMO – Small & Midsize Business
How Heads of Marketing and CMOs Use SAS®
Featured Customer | Seacoast
As banking services move online, it’s critical for banks to get a clear view of their most loyal customers to answer questions about lifetime value of a customer and profitability. Seacoast Bank enhances customer value using AI and SAS® Visual Analytics on SAS® Viya®
We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns. Jeff Lee Chief Marketing Officer Seacoast Bank
Seacoast Facts & Figures
one of the largest in Florida
Recommended Resources for Heads of Marketing and CMOs
Recommended Software for Heads of Marketing and CMOs
- SAS® Visual Statistics시각적 인터페이스와 인메모리 프로세싱을 활용하여 그 어느 때보다 빠르게 비즈니스 예측 모델을 개발하고 수정할 수 있습니다.
- SAS® Event Stream Processing실시간 빅데이터 스트리밍을 통하여 분석을 통한 인사이트를 기업의 의사결정에 즉시 반영할 수 있습니다.
- SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.