Explore los recursos relacionados con la analítica de CPG y Retail
¿Cómo pueden los minoristas satisfacer a los clientes de hoy?
Para buscar recursos por tipo, seleccione una opción a continuación.
-
- Seleccione el tipo de recurso
- Analyst Report
- E-Book
- Executive Brief
- Fact Sheet
- Industry Overview
- Product Brief
- Overview Brochure
- Solution Brief
- White Paper
- White Paper
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Webinar
- Customer Story
-
Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
-
Customer Story
Just add data: How data and technology — paired with a human touch — create a sustainable and quality culinary experienceBarilla, the world’s largest pasta manufacturer, uses advanced analytics and AI to track global inventory and optimize orders and deliveries to meet surging demand.
-
White Paper
Making the case: The ROI of demand managementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
-
White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
-
White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
-
White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
-
White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
-
E-Book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
-
White Paper
The Evolution of AnalyticsLearn about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
-
White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
-
Article
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
-
Article
The connected consumer: IoT's impact on the future of retailThe IoT and the connected consumer are set to revolutionize retail. Here are a few ways companies can take advantage of technology advancements.
-
White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
-
Analyst Report
Artificial Intelligence In Retail: What Now?This RSR Benchmark Report examines retailers’ attitudes about AI/ML technology and whether it can be used to turn data into insights and help retailers better understand the environments they operate in.
-
E-Book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
-
White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
-
White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
-
E-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
-
E-Book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
-
E-Book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
-
White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
-
E-Book
Cracking the Code on Demand Planning: A 4-stage path to successAn interactive guide to planning during times of supply chain disruption.
-
E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
-
White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
-
White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
-
White Paper
Building Data-Driven Supply-Chain Resilience for 2020 - and BeyondThis paper explores the many ways implementing next-generation best practices and technologies can improve supply chain performance today and tomorrow.
-
White Paper
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
-
E-Book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
-
White Paper
Industry Overview
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
-
White Paper
Four Elements of Sustainability AnalyticsDirectors at consumer-packaged goods manufacturers who embrace sustainability grow their revenue while improving lives and environmental outcomes.
-
E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
-
White Paper
Understanding Data Streams in IoTThis paper explains how streaming analytics helps you acquire, understand and use real-time, streaming data to make fact-based, automated decisions – and instantaneously react to new information.
-
White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
-
White Paper
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
-
White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
-
White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
-
White Paper
Life Cycle Price OptimizationThis paper illustrates how SAS Markdown Optimization can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
-
White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
-
E-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
-
White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
-
Article
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
-
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketingViking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
-
Analyst Report
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
-
Customer Story
Un planeta más saludable a través de la innovación en biocienciasLa empresa de biotecnología más sostenible del mundo, Chr. Hansen, utiliza SAS Analytics para desarrollar probióticos naturales efectivos para la salud animal, lo que permite a los agricultores producir alimentos seguros y de alta calidad para los consumidores globales.
-
Customer Story
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
-
Article
5 IoT applications retailers are using today The Internet of Things can bring big benefits, but what is IoT and how are retailers taking advantage of it?
-
Article
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
-
Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
-
Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
-
Article
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
-
Customer Story
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
-
Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million customers a week.
-
Customer Story
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
Blogs: Retail
Blogs: Retail
Consulte las últimas publicaciones del blog sobre el retail para saber cómo la analítica en el retail y CPG está redefiniendo el sector.
Únase a la Comunidad de Inteligencia de Clientes
Únase a la Comunidad de Inteligencia de Clientes
Forma parte de la comunidad de Inteligencia de Clientes, donde puedes interactuar con compañeros y expertos de SAS para hacer preguntas, compartir consejos y trucos, y estar en sintonía con el trayecto del cliente.
