One of the largest multi-sport clubs in Portugal aims to win big with analytics
Digital transformation leads to a more comprehensive view of club operations.
Faster, more effective decisions
Sport Lisboa e Benfica achieved this using • SAS® Analytics including SAS® Enterprise Guide® and SAS® Visual Analytics on SAS® Viya®
Sport Lisboa e Benfica modernizes its program with SAS® Analytics, as it looks to expand internationally
Sport Lisboa e Benfica (SLB) has been dreaming big since its founding in 1904. While SLB is best known for its professional football (soccer) team, the Portuguese multi-sports club also includes basketball, volleyball, handball, roller hockey, rugby, martial arts, swimming, gymnastics and more. Today its ambition is to expand from being one of the largest multi-sport clubs in Portugal to one of the largest clubs in Europe. To help achieve this goal, SLB decided to modernize its operations and use data in new and innovative ways.
As part of its modernization program, SLB worked with SAS and Timestamp – a Portuguese IT solutions provider – to develop the club’s corporate reporting solution for informational support across all areas of the SLB organization. Known as the "RedBI System," the solution provides users access to interactive dashboards, where they can obtain operational information and produce reports quickly and efficiently.
Timestamp collaborated with SLB's technology team, which was familiar with analytics and the latest SAS solutions. They oversaw the maintenance and evolution of the various analytics projects, while SAS helped evaluate the best approaches and designed the technological architecture.
João Copeto, Chief Information and Technology Manager at SLB, was excited by the opportunities for innovation this new alliance could offer.
“Clearly, we had to invest in updating our technology,” Copeto says. “As part of digital transformation, we created a new website and mobile app, and we adopted a hybrid cloud approach. With our new platform in place, we began collecting information from our fans and members to build a model that could be used from both Benfica’s corporate perspective and our international expansion perspective.”
As part of digital transformation, we created a new website and mobile app, and we adopted a hybrid cloud approach. João Copeto Chief Information and Technology Manager SLB
A scalable solution that meets many needs
The interactive dashboards on SAS Viya provide secure access to information, without compromising agility. Users can access critical analyses of the club's operations and produce reports for their particular areas of interest.
Now SLB benefits from:
- Rapid and effective access to information.
- Information that is presented in a clear and legible manner.
- The ability to develop new reports.
- A scalable solution that addresses the needs of various departments.
- Data visualizations that deliver added value.
For project management, Timestamp adopted the Agile Scrum methodology, which allows SLB to monitor and validate the project to help ensure the right results.
“This was certainly a project of collaboration and commitment among SAS, Timestamp and SLB,” concludes Jorge Antunes, Head of Planning and Analysis at SLB. “After conducting market research, we determined that SAS was the clear choice for our analytics and data visualization needs. Then we decided that Timestamp was the ideal strategic partner that could support us not only in this business intelligence project, but also with additional projects we are pursuing.”
Sport Lisboa e Benfica – Facts & Figures
본 문서에 나오는 결과는 본 문서에 설명된 특정 상황, 비즈니스 모델, 데이터 입력 및 컴퓨팅 환경에 적합하게 되어 있습니다. 각 SAS 고객의 경험은 고유한 것으로, 비즈니스 및 기술적 변수에 따라 달라집니다. 따라서 모든 서술은 비전형적인 것이라는 점을 고려해야 합니다. 실제 절약, 결과 및 성능 특성은 개별 고객의 구성 및 조건에 따라 달라질 수 있습니다. SAS는 모든 고객이 비슷한 결과를 달성할 수 있다고 보증하거나 진술하지 않습니다. SAS 제품과 서비스에 대한 유일한 보증은 해당 제품 및 서비스에 대한 서면 계약의 보증서에 명시되어 있습니다. 본 문서의 어떠한 내용도 추가 보증을 구성하는 것으로 해석될 수 없습니다. 고객은 SAS 소프트웨어의 성공적인 구현에 따라 합의된 계약적 교환 또는 프로젝트 성공 요약의 일환으로 성공 사례를 SAS와 공유했습니다. 브랜드 및 제품 명칭은 각 기업의 상표입니다.