Marketing Analytics

Reimagine Marketing

Today and tomorrow. In times of prosperity and disruption.

Why choose SAS® for marketing analytics?

Purpose-built, intelligent marketing.

No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.

SAS® Marketing Analytics Software

View All Products

Experience 2030 logo

The future of customer experience starts here.

Discover how consumers, brands and technology will evolve through 2030.

Look Who's Reimagining Marketing With SAS®

1-800-Flowers logo
Orlando Magic logo
Raiffeisen Bank logo
Conrad logo
ICA Banken logo
Harry & David logo
Chico's logo
Cosmos Bank logo
Medibank logo
Office Depot logo
Grandi Navi Veloci logo

What People Are Saying

HDFC Bank logo

"When it comes to analytical technology, SAS is the gold standard."

Read the story

Gartner logo

SAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs.

Read the report

Shop Direct logo

"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."

Read the story

Marketing Partner Ecosystem

SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.

Back to Top