Quickly grow marketing ROI with a comprehensive understanding of customers, their journey and their brand experience.
Chief Marketing Officer (CMO) – Banking
How a Bank's CMO Uses SAS®
Featured Customer | UniCredit Bank Serbia
SAS helped UniCredit Bank Serbia consolidate disparate channels to ignite customer-centricity and drive revenue in the highly competitive Serbian banking market.
We now have insight into how customers first interact with the bank, what the logical next-best offers should be and how to best retain customers moving forward. Bojan Dimić Head of Customer Relationship Management
UniCredit Bank Serbia Facts & Figures
increase in number of campaigns
more products sold
increase in total assets
Recommended Resources for Banking CMOs
Recommended Software for Banking CMOs
- SAS® Intelligent DecisioningEnable analytically driven real-time customer interactions, and automate operational business decisions at scale.