White Papers & E-Books
Featured White Papers & E-Books
Los Datos mejoran la Experiencia de Cliente
Lee los resultados de la encuesta Forbes y averigua algunas nuevas ideas de tus compañeros de marketing sobre cómo mejorar la experiencia del cliente.
The Internet of Things: Finding the Path to Value
Este informe de investigación de IndustryWeek, estima el uso actual y previsto de la tecnología y la analítica del Internet de las cosas por parte de los fabricantes.
- Analytics
- Artificial Intelligence
- Big Data
- Business Intelligence
- Cloud
- Data for Good
- Data Management
- Fraud
- IoT
- Marketing
- Risk Management
- Supply Chain
Analytics
- Advanced Analytics: Moving Toward AI, Machine Learning, and Natural Language Processing TDWI Best Practices Report
- An Alternative Method for Vintage Forecasting Using SAS®
- Becoming the Smartest Guys in the Room An analysis of the Enron emails using text analytics and case management
- BI, Analytics, and the Cloud Strategies for Business Agility
- Building an Analytics Culture A Best Practices Guide
- Cómo generar su estrategia de datos y analítica Las herramientas que todo profesional de datos necesita para construir una organización analítica de primera clase
- Doing good with government data Improving health, protecting the vulnerable, preventing fraud – and more
- Driving Corporate Performance with Predictive Maintenance Solutions An executive's guide to maximizing utilization of plant and machinery assets
- Eight Considerations for Utilizing Big Data Analytics with Hadoop A TDWI Checklist Report
- Eight Steps for Using Analytics to Gain Value from Text and Unstructured Content A TDWI Checklist Report
- Enterprise Content Categorization - How to Successfully Choose, Develop and Implement a Semantic Strategy
- Forecast Value Added Analysis: Step-by-Step
- Fundamental Issues in Business Forecasting
- How Streaming Analytics Enables Real-Time Decisions
- In-Database Analytics Embedding Analytics in Decision Management Systems
- Institutionalizing Real-World Evidence Best practices for establishing the essential data and analytics foundation
- Maximizing Network Value at Wyndham Exchange and Rentals Predictive Analytics
- New Product Forecasting Using Structured Analogies
- Optimizar el recorrido del cliente a lo largo de toda la cadena de valor
- SAS® Grid Computing – What They Didn’t Tell You
- SAS® in the Open Ecosystem An open analytics platform extends open source technologies with governance and scalability
- Seeing the Voice of the Customer Identifying Root Cause with Text Analysis Visualization
- Sifting Through the Noise of Social Media
- Statistics and Machine Learning at Scale New Technologies Apply Machine Learning to Big Data
- Structured, Large-Scale Statistical Forecasting Using SAS® Forecast Server
- Text Analytics 101 Improve Decision-Making by Incorporating Unstructured Data - Words and Images - into Analytic Processes
- Text Mine Your Big Data What High Performance Really Means
- The Analytics Mandate As analytics becomes a common path to business value, many companies are changing how they make decisions, operate and strategize
- The Best Price for the Most Revenue A global life-cycle management strategy should be baked into a drug's initial price at launch
- The Lean Approach to Business Forecasting Eliminating waste and inefficiency from the forecasting process
- The Soft Grid 2013 - 2020 Big Data & Utility Analytics for Smart Grid
- The Translation Layer: The role of Analytic Talent Increasing the business impact of customer insights and analytics
- Using Advanced Analytics to Facilitate Intelligence Analysis Make connections between disconnected data fragments to reveal hidden threats
- Using Analytics to Measure Marketing Program Effectiveness
- Worst Practices in Forecasting The Mechanics of Forecasting
- Your data scientist hiring guide Ask the right interview questions and compare your candidates to our data scientists
Big Data
Business Intelligence
- BI, Analytics, and the Cloud Strategies for Business Agility
- Customer data visualization for the smart marketer
- Eight Steps for Using Analytics to Gain Value from Text and Unstructured Content A TDWI Checklist Report
- Making It Happen: A Step-by-Step Guide to Launching Business Intelligence in Small and Midsize Organizations
Data for Good
Data Management
- Challenges in the Effective Use of Master Data Management Techniques
- Data Lakes: Purposes, Practices, Patterns, and Platforms TDWI Best Practices Report
- Data Management and Solvency II A critical partnership
- Data Management: A Unified Approach Effective, unified data management strategies depend on IT and business users working together
- Data Preparation Challenges Facing Every Enterprise
- Eight Considerations for Utilizing Big Data Analytics with Hadoop A TDWI Checklist Report
- Enterprise Data Management in an 'In-Memory' World Tactics for loading SAS® High-Performance Analytics Server and SAS® Visual Analytics
- ES Data Quality Challenges and Priorities
- Hadoop for the Enterprise: Making Data Management Massively Scalable, Agile, Feature-Rich, and Cost-Effective A TDWI Best Practices Report
- Identity and Resolution for Data Quality and Master Data Management A white paper by David Loshin
- SAS®: A Comprehensive Platform for Big Data Governance, Data Management and Analytics
- Six Ways to Use Subscriber Data to Build a Stronger Business How analytics can transform masses of data into competitive differentiation
- Statistics and Machine Learning at Scale New Technologies Apply Machine Learning to Big Data
- The SAS® Data Governance Framework: A Blueprint for Success
Fraud
- A Layered Approach to Fraud Detection and Prevention Increasing investigator efficiency using network analytics
- Becoming the Smartest Guys in the Room An analysis of the Enron emails using text analytics and case management
- Combating the Triple Threats to National and Public Security Best practices for a strong offense and defense against cybercrime, border violations and government program fraud
- El futuro de la energía & Utilities: Transformación a través de la innovación Adaptable. Resistente. Bajo en carbono.
- ES SAS Report | Aseguradora: ¿Estas preparada para combatir el fraude?
- Increase Effectiveness in Combating VAT Carousels Detect, Prevent and Manage
- Simplifying Fraud Analytics: 10 Steps to Detect and Prevent Insurance Fraud
- Tackling Employee Misclassification - The Hidden Tax An enterprise strategy to detect fraud across all government programs and services
- The Foreign Account Tax Compliance Act (FATCA) And its impact on technology and operations
Marketing
- CI: El siguiente nivel en la experiencia del cliente
- Competing on Customer Intelligence Achieve customer-centricity by finding the most profitable growth opportunities, taking the best marketing action and maximizing cross-business impact
- Descifrar el código CX del mañana Resumen y principales recomendaciones
- Driving Marketing Relevance in Today's Digital World Insights from an American Marketing Association webcast presented by SAS
- Empowering Grocers: Using Retail Analytics to Engage Customers How Shoppers Insight Cement Long-Term Loyalty Through Optimization and Forecasting
- Experience 2030. The Future of Customer Experience is... NOW! Focus on Europe, Middle East & Africa
- Experiencias que generan negocio y fidelidad Estrategias de CX
- How Digital Asset Management is Key to Marketing Operations Management
- Improving ROI with Marketing Optimization
- La IA y la analítica están impulsando una revolución en la planeación de la demanda y la experiencia del cliente Informe de investigación: los retailers y las empresas de bienes de consumo utilizan los datos para mejorar las cadenas de suministro, la planeación de la demanda y la experiencia del cliente
- Leverage Marketing Analytics to Improve Customer Experience
- Marketing en el momento Información y acciones en tiempo real
- Maximización de los Momentos de la Verdad Creación de Interacciones Significativas con Clientes en Tiempo Real
- Moving Toward a Digital, Customer-Centric Marketing Strategy Tearing Along ‘The Line’ – or Tearing It Up?
- Navegar por el mundo digital sin cookies de terceros Explore el poder de SAS® Customer Intelligence 360
- Optimizar el recorrido del cliente a lo largo de toda la cadena de valor
- SAS for Media Analytical insights that optimize content and monetization across media channels
- Segmentation and Data Management Benefits and goals for the marketing organization
- Shopper Insights to Improve Retail Loyalty Programs
- Six Ways to Use Subscriber Data to Build a Stronger Business How analytics can transform masses of data into competitive differentiation
- The Architecture and Security of SAS® Marketing Operations Management
- The New Conversation Taking Social Media from Talk to Action
- The Path to a Single Customer View A CDP guide for retail and CPG
- The Power of Modern Digital Marketing Automation How to achieve relevant interactions with always-on, empowered customers
- Using Analytical Marketing Optimization to Achieve Exceptional Results
Risk Management
- Accelerating Solvency II Compliance with SAS Building the bridge to competitive advantage
- Achieving Optimal IFRS 9 Compliance Going Beyond Compliance by Optimizing Your Implementation Effort and Financial Impact
- Data Management and Solvency II A critical partnership
- Insurers: Are You Ready for IFRS 17? The January 2021 compliance deadline seems a long way out, but savvy insurers are acting now. Find out why, and the top 10 things to look for in an IFRS 17 solution.
- Managing Risky Behaviors A Harvard Business Review Insight Center Report
- Tackling Employee Misclassification - The Hidden Tax An enterprise strategy to detect fraud across all government programs and services
Supply Chain
- Driving Corporate Performance with Predictive Maintenance Solutions An executive's guide to maximizing utilization of plant and machinery assets
- Integrating Sustainability into Supply Risk Management Best practices to improve supplier performance and reduce supply chain risk
- Maximize ERP Value with Inventory Optimization
- New Product Forecasting Using Structured Analogies
- Oilfield Analytics How New Insights Mitigate Subsurface Uncertainty and Unconstrained Risk
- Putting Marketing Back in S&OP
- SAS Exploration and Production Optimization Analytics for the Oil and Gas Industry Analytic insights to mitigate subsurface uncertainty and unconstrained risk
- Smart Metering Big Data and the Value of Analytics
- Strategic Supply Chain Planning Three key priorities of the Chief Supply Chain Officer
- Worst Practices in Forecasting The Mechanics of Forecasting
- Bancario
- Bienes de consumo envasados manufacturados
- Casinos
- Ciencias de la vida
- Comunicaciones
- Defensa
- Educación preescolar a secundaria
- Energía y servicios públicos
- Fabricación
- Gobierno
- Hoteles
- Medios de comunicación
- Minorista
- Petróleo y gas
- Proveedores de servicios de salud
- Seguro
- Seguro de salud
- Viajes
Bancario
- A Layered Approach to Fraud Detection and Prevention Increasing investigator efficiency using network analytics
- Achieving Optimal IFRS 9 Compliance Going Beyond Compliance by Optimizing Your Implementation Effort and Financial Impact
- An Alternative Method for Vintage Forecasting Using SAS®
- Big Data for the Next Big Idea in Financial Services
Bienes de consumo envasados manufacturados
Ciencias de la vida
- Confessions of a Clinical Programmer: Creating SDTM Domains with SAS®
- Empowering Life Sciences with Secure, Accessible Information Navigating new business models, new partnerships and new strategies to improve operational efficiencies
- End-to-End Management of Clinical Trials Data A revolutionary step toward supporting clinical trials analysis over the next decades of clinical research
Comunicaciones
Defensa
Educación preescolar a secundaria
Energía y servicios públicos
Fabricación
- Driving Corporate Performance with Predictive Maintenance Solutions An executive's guide to maximizing utilization of plant and machinery assets
- La IA y la analítica están impulsando una revolución en la planeación de la demanda y la experiencia del cliente Informe de investigación: los retailers y las empresas de bienes de consumo utilizan los datos para mejorar las cadenas de suministro, la planeación de la demanda y la experiencia del cliente
- Strategic Supply Chain Planning Three key priorities of the Chief Supply Chain Officer
Gobierno
- Combating the Triple Threats to National and Public Security Best practices for a strong offense and defense against cybercrime, border violations and government program fraud
- Doing good with government data Improving health, protecting the vulnerable, preventing fraud – and more
- Improving Student Outcomes with Advanced Analytics Ensuring growth opportunities for all students
- Increase Effectiveness in Combating VAT Carousels Detect, Prevent and Manage
- Tackling Employee Misclassification - The Hidden Tax An enterprise strategy to detect fraud across all government programs and services
- The Road to Value-Based Health Care Revolutionizing Payment and Delivery Through Episode Analytics
- Using Advanced Analytics to Facilitate Intelligence Analysis Make connections between disconnected data fragments to reveal hidden threats
Hoteles
Medios de comunicación
Minorista
- 4 etapas para convertirse en una organización de Planeación Inteligente de la Demanda Una guía interactiva para aprovechar sus datos con un pronóstico analítico en tiempo real para las empresas del retail, CPG y manufactura.
- Aumente la agilidad en la cadena de suministro mediante la digitalización 4 estrategias para mejorar la eficacia, la previsión y la experiencia del cliente
- Empowering Grocers: Using Retail Analytics to Engage Customers How Shoppers Insight Cement Long-Term Loyalty Through Optimization and Forecasting
- La IA y la analítica están impulsando una revolución en la planeación de la demanda y la experiencia del cliente Informe de investigación: los retailers y las empresas de bienes de consumo utilizan los datos para mejorar las cadenas de suministro, la planeación de la demanda y la experiencia del cliente
- Shopper Insights to Improve Retail Loyalty Programs
- The Path to a Single Customer View A CDP guide for retail and CPG
Petróleo y gas
Proveedores de servicios de salud
Seguro
- IDC Insurance Executive Brief - Acércate a tus Clientes de Seguros IDC Insurance Executive Brief - Acércate a tus Clientes de Seguros
- Data Management and Solvency II A critical partnership
- ES SAS Report | Aseguradora: ¿Estas preparada para combatir el fraude?
- Insurers: Are You Ready for IFRS 17? The January 2021 compliance deadline seems a long way out, but savvy insurers are acting now. Find out why, and the top 10 things to look for in an IFRS 17 solution.
Seguro de salud
A
- A Layered Approach to Fraud Detection and Prevention Increasing investigator efficiency using network analytics
- Accelerating Solvency II Compliance with SAS Building the bridge to competitive advantage
- Achieving Optimal IFRS 9 Compliance Going Beyond Compliance by Optimizing Your Implementation Effort and Financial Impact
- IDC Insurance Executive Brief - Acércate a tus Clientes de Seguros IDC Insurance Executive Brief - Acércate a tus Clientes de Seguros
- Advanced Analytics: Moving Toward AI, Machine Learning, and Natural Language Processing TDWI Best Practices Report
- An Alternative Method for Vintage Forecasting Using SAS®
- Aumente la agilidad en la cadena de suministro mediante la digitalización 4 estrategias para mejorar la eficacia, la previsión y la experiencia del cliente
B
C
- Challenges in the Effective Use of Master Data Management Techniques
- CI: El siguiente nivel en la experiencia del cliente
- Combating the Triple Threats to National and Public Security Best practices for a strong offense and defense against cybercrime, border violations and government program fraud
- Common Sense About Green IT and Sustainability Harnessing the power of data to optimize results
- Competing on Customer Intelligence Achieve customer-centricity by finding the most profitable growth opportunities, taking the best marketing action and maximizing cross-business impact
- Confessions of a Clinical Programmer: Creating SDTM Domains with SAS®
- Corporate Citizenship Profiting from a sustainable business
- Cuatro estrategias ganadoras para poner en marcha el siguiente capítulo de su transformación digital
- Customer data visualization for the smart marketer
- Cómo generar su estrategia de datos y analítica Las herramientas que todo profesional de datos necesita para construir una organización analítica de primera clase
D
- Data Lakes: Purposes, Practices, Patterns, and Platforms TDWI Best Practices Report
- Data Management and Solvency II A critical partnership
- Data Management: A Unified Approach Effective, unified data management strategies depend on IT and business users working together
- Data Preparation Challenges Facing Every Enterprise
- Descifrar el código CX del mañana Resumen y principales recomendaciones
- Doing good with government data Improving health, protecting the vulnerable, preventing fraud – and more
- Driving Corporate Performance with Predictive Maintenance Solutions An executive's guide to maximizing utilization of plant and machinery assets
- Driving Marketing Relevance in Today's Digital World Insights from an American Marketing Association webcast presented by SAS
E
- Eight Considerations for Utilizing Big Data Analytics with Hadoop A TDWI Checklist Report
- Eight Steps for Using Analytics to Gain Value from Text and Unstructured Content A TDWI Checklist Report
- El futuro de la energía & Utilities: Transformación a través de la innovación Adaptable. Resistente. Bajo en carbono.
- Empowering Grocers: Using Retail Analytics to Engage Customers How Shoppers Insight Cement Long-Term Loyalty Through Optimization and Forecasting
- Empowering Life Sciences with Secure, Accessible Information Navigating new business models, new partnerships and new strategies to improve operational efficiencies
- End-to-End Management of Clinical Trials Data A revolutionary step toward supporting clinical trials analysis over the next decades of clinical research
- Enterprise Content Categorization - How to Successfully Choose, Develop and Implement a Semantic Strategy
- Enterprise Data Management in an 'In-Memory' World Tactics for loading SAS® High-Performance Analytics Server and SAS® Visual Analytics
- ES Data Quality Challenges and Priorities
- ES SAS Report | Aseguradora: ¿Estas preparada para combatir el fraude?
- Expanding Eco-Practices Benefits the Bottom Line and the Brand Sustainable IT initiatives at midsize and large organizations
- Experience 2030. The Future of Customer Experience is... NOW! Focus on Europe, Middle East & Africa
- Experiencias que generan negocio y fidelidad Estrategias de CX
F
- Forecast Value Added Analysis: Step-by-Step
- Fraude: un impuesto que los ciudadanos no pueden afrontar Cómo la IA y la analítica de datos pueden ayudar a las Administraciones públicas a prevenir el fraude, proteger los servicios públicos y garantizar que los contribuyentes obtengan una buena relación calidad-precio.
H
I
- Identity and Resolution for Data Quality and Master Data Management A white paper by David Loshin
- Improving ROI with Marketing Optimization
- Improving Student Outcomes with Advanced Analytics Ensuring growth opportunities for all students
- In-Database Analytics Embedding Analytics in Decision Management Systems
- Increase Effectiveness in Combating VAT Carousels Detect, Prevent and Manage
- Information Technology: An Inside Perspective - Thoughts from Thornton May Insights from a webinar in the SAS Applying Business Analytics Webinar series
- Institutionalizing Real-World Evidence Best practices for establishing the essential data and analytics foundation
- Insurers: Are You Ready for IFRS 17? The January 2021 compliance deadline seems a long way out, but savvy insurers are acting now. Find out why, and the top 10 things to look for in an IFRS 17 solution.
- Integrating Sustainability into Supply Risk Management Best practices to improve supplier performance and reduce supply chain risk
L
- La IA y la analítica están impulsando una revolución en la planeación de la demanda y la experiencia del cliente Informe de investigación: los retailers y las empresas de bienes de consumo utilizan los datos para mejorar las cadenas de suministro, la planeación de la demanda y la experiencia del cliente
- Leverage Marketing Analytics to Improve Customer Experience
M
- Making It Happen: A Step-by-Step Guide to Launching Business Intelligence in Small and Midsize Organizations
- Managing Risky Behaviors A Harvard Business Review Insight Center Report
- Marketing en el momento Información y acciones en tiempo real
- Mathematical Simulation Models Modeling and understanding the time evolution of real-world systems
- Maximización de los Momentos de la Verdad Creación de Interacciones Significativas con Clientes en Tiempo Real
- Maximize ERP Value with Inventory Optimization
- Maximizing Network Value at Wyndham Exchange and Rentals Predictive Analytics
- Moving Toward a Digital, Customer-Centric Marketing Strategy Tearing Along ‘The Line’ – or Tearing It Up?
N
O
S
- SAS and Cloud Computing Deployment and Service Model Options
- SAS Exploration and Production Optimization Analytics for the Oil and Gas Industry Analytic insights to mitigate subsurface uncertainty and unconstrained risk
- SAS for Media Analytical insights that optimize content and monetization across media channels
- SAS® EVAAS® for K-12 Statistical Models
- SAS® Grid Computing – What They Didn’t Tell You
- SAS® in the Open Ecosystem An open analytics platform extends open source technologies with governance and scalability
- SAS®: A Comprehensive Platform for Big Data Governance, Data Management and Analytics
- See the Possibilities with Data Visualization
- Seeing the Voice of the Customer Identifying Root Cause with Text Analysis Visualization
- Segmentation and Data Management Benefits and goals for the marketing organization
- Shopper Insights to Improve Retail Loyalty Programs
- Sifting Through the Noise of Social Media
- Simplifying Fraud Analytics: 10 Steps to Detect and Prevent Insurance Fraud
- Six Ways to Use Subscriber Data to Build a Stronger Business How analytics can transform masses of data into competitive differentiation
- Smart Metering Big Data and the Value of Analytics
- Statistics and Machine Learning at Scale New Technologies Apply Machine Learning to Big Data
- Storytelling in Business: The plot, the players and the path to dynamic customer engagement A SAS Best Practices E-book
- Strategic Pricing: The Secret Sauce of Executives
- Strategic Supply Chain Planning Three key priorities of the Chief Supply Chain Officer
- Structured, Large-Scale Statistical Forecasting Using SAS® Forecast Server
- SWE-Inteligent-Advertising
T
- Tackling Employee Misclassification - The Hidden Tax An enterprise strategy to detect fraud across all government programs and services
- Text Analytics 101 Improve Decision-Making by Incorporating Unstructured Data - Words and Images - into Analytic Processes
- Text Mine Your Big Data What High Performance Really Means
- The Analytics Mandate As analytics becomes a common path to business value, many companies are changing how they make decisions, operate and strategize
- The Architecture and Security of SAS® Marketing Operations Management
- The Best Price for the Most Revenue A global life-cycle management strategy should be baked into a drug's initial price at launch
- The Business of Sustainability: What It Means to Managers Now Results and insights from the first annual MIT Sloan Management Review Global Sustainability Survey
- The Foreign Account Tax Compliance Act (FATCA) And its impact on technology and operations
- The Lean Approach to Business Forecasting Eliminating waste and inefficiency from the forecasting process
- The New Conversation Taking Social Media from Talk to Action
- The Path to a Single Customer View A CDP guide for retail and CPG
- The Power of Modern Digital Marketing Automation How to achieve relevant interactions with always-on, empowered customers
- The Quality Imperative - SAS Institute's Commitment to Quality A corporate statement of SAS' commitment to product and service quality and to customer satisfaction
- The Road to Value-Based Health Care Revolutionizing Payment and Delivery Through Episode Analytics
- The SAS® Data Governance Framework: A Blueprint for Success
- The Soft Grid 2013 - 2020 Big Data & Utility Analytics for Smart Grid
- The Translation Layer: The role of Analytic Talent Increasing the business impact of customer insights and analytics
U