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The Total Economic Impact of SAS CCustomer Intelligence Solutions-Intelligent Advertising For Publishers
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SAS® Intelligent Advertising for Publishers


About this paper

The promise of ad technology is to get marketers closer to their customers via data analysis. As the digital ad market continues to shift toward real-time bidding, the ability to process and reallocate ad inventory in real time, whether via video, mobile, display or other digital media, will be critical for publishers. This implies using data accurately and having a complete control of the online advertising process.

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Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 83.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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