Real-time, real impact: Cloud and AI move logistics and deliveries forward

Posten Bring, a leading logistics and delivery provider in the Nordics, operates in a high-demand environment where speed, reliability and data-driven decisions are essential. Its systems run continuously, 24/7, to support real-time parcel tracking, route optimization and customer communications. Any disruption – from severe weather and transport delays to cross-border customs issues, IT outages or workforce shortages – can stall thousands of deliveries, erode customer trust and slow Posten Bring’s mission to make everyday life easier and bring people and communities closer together.

To ensure it could continue delivering on this mission, Posten Bring turned to Mayur Jadhav, Senior Advisor and Application Manager, to lead a strategic transformation of its analytics platform. The goal was to create a more agile and resilient infrastructure capable of supporting modern logistics demands while minimizing operational risk.

Posten Bring needed a solution that could:

• Migrate critical workloads without disrupting operations.
• Enable real-time data access and analytics around the clock.
• Improve platform performance and responsiveness.
• Support long-term growth and adaptability.

The challenge was not just about upgrading technology – it was about building a foundation for smarter, more efficient logistics to meet societal needs.

Delivering better customer experience with real-time decisioning

To meet these demands, Posten Bring chose to modernize its data and analytics capabilities by migrating to SAS Viya, a cloud-native platform designed for scalability and high performance. As part of this transformation, the company implemented SAS SpeedyStore, the next-generation unified platform that combines SAS Viya’s advanced analytics and AI with the speed and flexibility of the SingleStore cloud-native database. This modern architecture delivers seamless integration and real-time data access, empowering Posten Bring to support both operational and analytical workloads with greater speed, agility and reliability.

“We’ve made tremendous changes to our analytics architecture,” says Jadhav. “SAS Viya and SingleStore work perfectly together, and the results speak for themselves.”

The close integration between SAS Viya and SingleStore ensures data flows freely between systems, giving teams instant access to insights and the agility to act on them. This new architecture not only meets today’s operational demands but also lays the foundation for future innovation and growth.

Early results and future plans

Though it’s early in its modernization journey, Posten Bring is already benefiting from:

• Real-time analytics: Faster access to data enables quicker decision making and improved responsiveness.
• Operational agility: The team can adapt applications and workflows rapidly to meet changing business needs.
• Enhanced performance: The platform delivers greater speed and reliability across production environments.
• Strong partnership: Continued collaboration with SAS experts ensures ongoing support and optimization.

With the new platform in place, Posten Bring is focused on continuing its migration, expanding its use of cloud-native analytics and developing machine learning models. The company is building a foundation that supports smarter logistics, better customer service and long-term innovation.

The migration to SAS SpeedyStore is more than a technical upgrade – it’s a strategic leap toward delivering faster, more reliable logistics.

“We have a clear path, and the future is bright,” Jadhav says. “We’re building a platform that supports our business and our customers with greater speed and flexibility. I’m excited for what’s next.”