Providing personalized, faster, more efficient service.

Indostar Capital Finance chose SAS Viya to enhance business intelligence and automated reporting capabilities

Indostar Capital Finance empowers small retail customers across Tier 1, 2, 3 and 4 towns in India by offering a comprehensive range of financial products, from commercial vehicle and farm equipment loans to micro-LAP and insurance solutions. As an NBFC committed to financial inclusion, Indostar plays a vital role in helping underserved segments access formal credit and build financial resilience. To better serve its growing customer base and keep pace with rising data volumes and business complexity, the company sought to enhance its analytics capabilities with a robust, scalable solution. Timely insights were the need of the hour. 

“SAS is just architecturally better and future-proofs Indostar from frequent IT change. Dependence on external vendors has been completely reduced, and we have control over our reports and timelines. SAS was able to reduce the turnaround time through automation so that critical reports are available every day at 7:30 am, well before business log ins.” said Nitesh Kotian, Head - Business Intelligence Unit, Indostar Capital Finance Limited. 

“Indostar’s adoption of SAS Viya exemplifies how cloud-native automation can empower NBFCs to deliver enhanced customer experiences. By streamlining reporting and enabling faster, data-driven decisions, SAS is proud to support Indostar’s mission of building financial resilience across India.” 

Prior to SAS Viya, the company relied on a combination of analytics tools for data preparation and visualization. These tools posed challenges in terms of performance and integration with cloud data sources, which resulted in frequent manual intervention. The Business Intelligence team faced delays in report generation, ultimately impacting decision-making capabilities.

SAS proposed a Hosted Managed Services solution built on SAS Viya, a cloud-native platform that seamlessly automates data workflows. The solution consolidated multiple platforms, reduced vendor dependency, and enabled advanced analytics capabilities across departments. Additionally, SAS Viya’s programming capabilities were also leveraged to develop a Balanced Scorecard on KPIs and goal attainment. Automation benefits their end customers as well by providing personalized, faster, more efficient service.

Cloud architecture has many advantages including expandable compute and data storage on demand. The LOS and LMS data can be directly tapped into and does not depend on unreliable SFTP connections. Indostar now has access to dashboards and reports on time, every time. 

Future Plans

Indostar is planning to extend its use of SAS Viya beyond data preparation and visualization, with a focus on applying predictive modeling. These initiatives reflect Indostar’s commitment to leveraging analytics for continuous improvement and future readiness.