Stefan Borensjö
Retail Analytics Innovator - Sr Partner Manager

Stefan Borensjö is a senior leader in retail analytics, AI-driven decisioning, and partner ecosystems, with more than two decades of experience helping retailers transform data into measurable business value. Based in Stockholm, Stefan currently serves as Senior Channel Account Manager at SAS, where he leads strategic partnerships across the Nordic retail landscape and acts as an industry thought leader at executive forums and innovation events.

Stefan’s work sits at the intersection of retail strategy, advanced analytics, and artificial intelligence. He advises retailers on how to move beyond descriptive reporting toward predictive and prescriptive insights—using AI to optimize pricing, promotions, supply chains, customer loyalty, and omnichannel experiences. A strong believer that technology alone does not create impact, Stefan focuses on how analytics must be embedded into operating models, partner ecosystems, and day-to-day decision-making to truly drive competitive advantage.

Throughout his career, Stefan has worked closely with retailers, technology partners, and system integrators, helping organizations navigate macro trends such as personalization at scale, real-time decisioning, data monetization, and responsible AI. He is particularly passionate about how retailers can balance innovation speed with trust, governance, and long-term customer value.

Beyond business, Stefan brings a unique performance mindset shaped by elite sport. A former national-level athlete and today an active endurance competitor, he often draws parallels between high-performance sports analytics and modern retail—where marginal gains, data-driven insights, and continuous improvement separate leaders from followers.

Known for his engaging and practical speaking style, Stefan combines strategic perspective, real-world use cases, and clear takeaways. His sessions leave audiences with both inspiration and concrete ideas on how analytics and AI are reshaping the future of retail—today, not tomorrow.

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