Catch TMT insights, keynotes and more from SAS Innovate 2026, now available all in one playlist.
Why choose telecom, media & technology analytics solutions from SAS?
Discover how data and AI from SAS help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue. AI agents empower you to improve efficiency, personalize services and reduce operational costs.
SAS in TMT: Facts & Figures
We know your industry. SAS meets the needs of media and telecom businesses of all sizes. Our experts have the deep industry expertise to understand and solve your nuanced challenges.
>670
TMT companies use SAS worldwide
>80
countries with SAS TMT customers
90%
of the top 100 global telecom companies are SAS customers
Peer reviews validate SAS solutions for TMT
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“SAS Data Governance is a friendly and accurate data and analytics governance tool that has advanced features. This data and analytics governance solution is easy to implement.” Marketing Manager Telecommunications
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“The platform’s biggest strength is how well it pulls in data from our main traffic sources like Google and Meta and lets us drill down into specific consumer behaviors across the entire sales journey.” Senior Digital Marketing Strategist Telecommunications and Media
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“When it comes to reliability and accuracy, this data and analytics governance platform is the most effective. SAS Data Governance streamlines metadata integration." Network Engineer Telecommunications and Media
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“SAS Viya is a powerful, scalable cloud-native platform that supports advanced analytics and machine learning workflows without requiring heavy infrastructure management.” Verified User Telecommunications
Source: Anonymous G2 review for SAS® Viya®
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“The customer support team of SAS Data Governance is easy to reach and reliable. More so, this data and analytics governance platform has an easy-to-navigate interface.” Marketing Manager Telecommunications
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“We often need to work with marketing channels that aren’t natively supported, and being able to customize the setup to bridge those gaps has been a lifesaver.” Digital Marketing Analyst Telecommunications and Media
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“It combines AI-driven decisioning with campaign execution, allowing us to build, test and launch offers across mobile, email and web from a single dashboard.” Marketing Automation Lead Telecommunications and Media
Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
How can TMT analytics solutions transform your media or telecom business?
Work smarter, innovate faster, increase productivity and maximize ROI.
Choose SAS: A leader in TMT analytics innovation
SAS® Viya® helps TMT organizations automate data-driven decisions, deliver exceptional customer experiences, protect their bottom lines and achieve market growth.
Create growth and long-term profitability by providing outstanding service.
Reduce costs, make the best pricing decisions and realize value faster.
Build market trust, prevent fraud, mitigate risk and maximize profitability.
Speed up innovations that increase productivity and keep audiences engaged.
We help our customers innovate for tomorrow
SAS is a leader in AI and analytics
SAS is a Leader in The Forrester Wave: Customer Analytics Technologies, Q2 2024
Telecom, media & technology from SAS:
Frequently asked questions
What are the best data analytics solutions for telecom and media?
SAS provides AI analytics solutions that help telecom and media organizations be more competitive with faster insights. These solutions allow them to navigate complex markets, deliver better experiences, increase revenue, improve efficiency, personalize services and reduce operational costs.
Where can data analytics in the telecom industry provide value for CSPs?
SAS telecom analytics enable CSPs to increase market share, reduce churn, hyperpersonalize customer experience, manage the customer journey, provide new capabilities and services, and gain revenue assurance, boosting their bottom line.
What telecom data analytics use cases does SAS support?
SAS enables smarter networks, service assurance quality for effective rollout of 5G offerings, cost optimization, frictionless service experiences, fraud detection and prevention, improved trust, a personalized customer experience and reduced churn. SAS also provides digital transformation solutions across all business functions.
How can CSPs achieve telecom fraud prevention?
Telecom analytics for fraud management detects and prevents telecom fraud in real-time across the customer life cycle with AI-powered decisioning, predictive analytics for emerging threats and automated investigations to reduce losses from subscription fraud, SIM boxing, international revenue share fraud (IRSF) and more.
How does SAS improve customer experience in telecom?
SAS improves telecom customer experience by providing a 360 degree view of customer data, enabling real-time personalized services, contextual customer journeys across channels and predictive analytics to identify and resolve issues for reduced churn.
How do digital media analytics solutions improve media organizations?
Digital media analytics solutions from SAS enable organizations to show quantifiable ROI to ad buyers, speed up proposal building with real-time data, rapidly respond to advertisers' requests, increase ad inventory control, define their audiences, reduce costs, make the best pricing decisions and maximize profitability for advertisers, publishers and content providers – all while maintaining trust.
How can media organizations improve customer experience?
SAS provides a 360 degree view of audience data, enabling hyperpersonalized ads through real-time decision engines across marketing channels and devices, full control of monetization strategies with first-party ad servers, personalized advertising to retail media networks and the ability to identify and resolve issues for reduced churn.
What industry recognition has SAS received?
SAS is a Leader in The Forrester Wave for Enterprise Fraud Management, Q2 2024, a Leader in the 2024 Gartner Magic Quadrant for Data Science and Machine Learning, and a Leader in The Forrester Wave Customer Analytics Technologies, Q2 2024.
Why choose SAS for telecom analytics and media analytics?
What do TMT users say about SAS in G2 and Gartner reviews?
TMT users have left five-star reviews for SAS on both G2 and Gartner, praising strong data governance with reliable, accurate metadata management and an easy-to-navigate interface backed by responsive support. Reviewers also highlight powerful customer intelligence capabilities, pulling in data from major channels to understand consumer behavior and orchestrate campaigns across mobile, email and web, all on a scalable, cloud-native platform.