USER STORIES
The data science job market is changing as more people enter the field
Obtaining a formal education and earning certifications from a respected brand are key to getting ahead
A PASSION FOR DATA
Name:
Francisco Domínguez Sagarena
City:
Mexico City, Mexico
Current position:
Analytics & Automation Director, Grupo Salinas
SAS® Certifications:
- Advanced Analytics Professional Using SAS®9
- Data Scientist Using SAS®9
- Predictive Modeler Using SAS® Enterprise Miner™ 14
- Specialist: SAS Text Analytics, Time Series, Experimentation and Optimization
- Specialist: Advanced Predictive Modeling Using SAS®9
- Big Data Professional Using SAS®9
Take a comprehensive look at the future of the data science job market. I think the supply-demand relationship is changing. Many people have the knowledge, but not all of us have an institution that certifies it.
TOP 3 LESSONS
- Analytics provides tools to solve problems in new and more efficient ways.
- The reading, experimentation and practice that form a data scientist must be complemented by some formal education.
- Learning also arises from interactions with peers and professionals working in similar circumstances.
THE JOURNEY
Degree in physics
Universidad Nacional Autónoma de México (UNAM).
Master of Science in Applied Mathematics
University of Illinois at Urbana-Champaign. Awarded through the Fulbright-García Robles Scholarship, COMEXUS – US Department of State.
First job
In his first professional role, Francisco’s passions became analytics and data science. At SURA México, he helped create analytical models using SAS in areas such as customer protection, cross-selling and customer segmentation.
Data Scientist D&A
BBVA Bancomer
Analytics Director
Grupo Salinas
Director of Technical Customer Analysis | Data Governance Director
Grupo Financiero Banorte
Current job
Analytics & Automation Director, Grupo Salinas
SEE THE BENEFITS
ON LEARNING SAS®
Learning SAS gave Francisco a range of tools he could use to solve his day-to-day data science problems that he didn’t has prior to his apprenticeship with the SAS Academy for Data Science.
800
Job vacancies published in Latin America by companies looking for professionals with SAS skills in 2022.
277%
A certified data scientist in Mexico earns, on average, almost three times more in salary than an IT postgraduate professional.
(Sources: Glassdoor and INEGI México)
ON CERTIFICATIONS
For data scientists, it’s now of great importance that they prove their knowledge with a certification from an accredited institution like SAS.
Much of the most beneficial learning I received from the SAS Academy for Data Science arrived during the moments when the courses became a conversation. That feedback and interaction were invaluable. Francisco Domínguez Sagarena
FRANCISCO'S STORY
Q: Francisco, can you tell us how your analytics career started?
A: My career in analytics began when I was studying toward my master’s degree in applied mathematics in the United States. In my program, I reviewed several things about analytical models, including graphs, networks, etc. It was then that I became interested in data science. I had my first job in data science at SURA, where we created several analytical models using SAS on customer retention, cross-selling and customer segmentation issues. That’s where analytics and data science really became my passion.
Q: Why did you decide to pursue a data scientist certification?
A: At first, I thought that Mexico was quite behind in data science. I think the financial industry was strongest in that area. But then two things happened. Within the financial sector, there was a lot of competition among data scientists, and also data science has taken off in Mexico in recent years. From my point of view, there were already many people who were called data scientists, but I think companies recognized the need for those roles to be performed by people who were certified. People who have formally demonstrated their expertise. For organizations, selecting talent became very complicated. I believe that these certifications really help companies choose the best talent in much more agile hiring processes. I really appreciated certification for that reason.
Read more of Francisco's story
These certifications really help companies choose the best talent in much more agile processes. I really appreciated certification for that reason
TOOLS FOR SUCCESS
SAS Academy for Data Science
Master the skills you need to become a data scientist with in-depth training and professional certifications.
Free Training
Upgrade your skills with a range of courses to help you get started learning SAS.
SAS Certifications
You've done the work. Now it's time to reap the benefits of a certification from SAS.
Certification matters
Obtaining certifications made Francisco more visible to recruiters.
Even today, as a director at a major corporation, he’s confident in recruiting talent based on who has relevant certifications.
Support of a major brand
The certification of a trusted brand helps certifications to be well regarded, and at the same time, the education provides an environment where it is possible to resolve questions and truly increase knowledge.
Training as the foundation
Certifications are not just badges. There’s work and learning that goes into earning them. When receiving training, it is also essential to be part of an open environment with exchange and collaboration.
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