Lisa Murch
Global Life Sciences Industry Advisor
Lisa Murch is an Industry Advisor within the Healthcare and Life Sciences team at SAS, where she helps organisations harness advanced analytics and AI across the drug development and commercialisation lifecycle. With more than 20 years of experience in data analytics and consulting, Lisa specialises in oncology, real-world evidence, and market access. Her work bridges scientific, commercial, and technological domains, translating complex data into actionable insights to accelerate innovation and improve outcomes.
At SAS, Lisa also leads initiatives around sustainability in life sciences, exploring how decision intelligence and AI-driven optimisation can support decarbonisation and responsible healthcare transformation. Her current areas of focus include generative and agentic AI, synthetic data, and real-world data workflows. She is committed to advancing ethical, evidence-based use of analytics in global health.
Speeches
Lisa explores how data and AI are reshaping the life sciences industry, from drug development and clinical trials to commercialisation and patient outcomes. Her presentations examine practical applications of real-world evidence, synthetic data and AI, alongside the questions of trust, governance and sustainability that determine whether innovation can move from promising experiment to meaningful impact.
Speaker engagements
| When | What | Where | Organizer |
|---|---|---|---|
| 2025 | Cost-Efficient and Trustworthy Exploration of Regulatory Information Extraction Using LLMs Clinical Trials | PHUSE Single-day Event | PHUSE |
| 2025 | Rewriting the Rules of R&D: how synthetic data is Transforming life sciences | SAS Life Sciences Analytics School for Students , Cambridge UK | SAS |
| 2025 | How Green is your Valley? Do we need new reporting laws? | Pharma Sustainability Integrates , Cambridge, UK | Life Sciences Integrates |