About SAS India
Message from Sudipta K. Sen
Regional Director, South East Asia
CEO & Managing Director, SAS Institute (India) Pvt. Ltd.
Welcome & greetings to you!
With the rising complexity of global business, gut decisions & hunches no longer suffice. Today's competitive market dynamics compell organizations to create new growth paths and optimize and fine tune their strategies. Successful responses to threats and opportunities now depend on smart and rapid execution. Leaders & decision makers across echelons are realizing that in order to grow today and tomorrow, they no longer could depend on what worked well for them yesterday. They realize that the ability of an organization to predict future business trends with reasonable accuracy will be one of the crucial competitive advantages of this new decade. Fact based decision making is what will drive business success and Analytics is the key to achieving this. Imagine the business impact your organization will have if for instance, you could increase revenue using your data to make confident, fact-based decisions, or if you could deliver more campaigns – with the same staff – to retain your most valuable members! Our mission at SAS is to make this possible for you! SAS has an impact on everyone, every day. From the loans you purchase and the cars you drive, to the medicines you consume, the power you use and the cell phone plan you select, SAS plays a role in your daily life.
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SAS delivers superior Analytics software and s ervices that empowers people, with the power to make the right decisions. With over a decade of our existence in India, we have helped leading brands across industries, continuously INNOVATE, OPTIMIZE and TRANSFORM the way they do business, giving them the strategic competitive advantage.
Our focus is to provide organizations the ability to glean greater value from one of the most important assets, the large volume of information that is collected and maybe not fully appropriated. Our expertise meets this and the other critical aspects of the modern enterprise around the issues of risk, the customer, fact based decision making, the agility and opportunity to obtain real competitive advantage and the allied return on investment that it accompanies.
It gives me immense pleasure to share with you that SAS - leader in Analytics and Business Intelligence, continued its growth track record for the 35th consecutive year and achieved global revenues of $2.43 billion in 2010. In India, SAS has retained its leadership position in Advanced Analytics market with 50% market share.
About SAS India
SAS Institute (India) Pvt. Ltd. is a wholly owned subsidiary of SAS Institute Inc. SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. SAS has been in India since 1997 and consists of a strong team of over 600 highly-qualified technology and domain experts helping customers address their business challenges through effective use of Business Analytics. SAS also has an R&D Centre in Pune. The R&D centre in India is a key resource arm for the global SAS community and focuses on R&D and Industry Intelligence Solutions Development.
Some of our customers in India
We are proud of our strong customer base across vertical industry segments in the country, that include organizations like Max New York Life, Vijaya Bank, ICICI Bank, HDFC Bank, National Insurance Company, Vodafone, BEML, Reserve Bank of India, Bajaj Allianz, GlaxoSmithKline, Reliance ADAG, Maruti Suzuki, NACO, Shoppers Stop, DES (Govt. of Maharashtra), Reliance Energy etc. to name a few.
Our partners
To complement its solution offering, SAS India has built a network of partnerships. SAS India has consulting alliances with Blue Star Infotech, PricewaterhouseCoopers (PWC), Delloitte, Tata Consultancy Services (TCS) and Wipro Limited. Global hardware alliance partners of SAS include Hewlett Packard, Accenture and IBM.
Awards & recognition
SAS India is crowned 2nd year in row, as one of the best companies to work for by the coveted “Great Places to work Institute”. In addition, I am delighted to share with you that SAS has been ranked as the No. 1 company to work for yet again this year by the coveted Fortune "100 Best Companies to Work For" list.
Whilst we humbly accept these honors, we also acknowledge the verity that this has been possible with the continued support of our customers, partners and our employees and share this honor with all our stakeholders.
At SAS we have been working with more than 50000 customers globally and equipping them with The Power to Know through fact based decision making. We would be glad to work with you to understand your business priorities in FY 2011 and provide you The Power to Know to not only survive but thrive in today’s challenging environment.
Looking forward to a mutually rewarding relationship.

