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Royal Bank of Scotland • Customer Success Story

一個嶄新的銀行哲學成功提升客戶忠誠度

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資料導向的決策,幫助蘇格蘭皇家銀行 (Royal Bank of Scotland) 改造了組織流程、促進員工參與度,並提供出色的客戶服務

瞭解 RBS 如何利用 SAS 所提供的進階分析技術,重新定義該銀行經營業務的方式,以力求於 2020 年之前,在客戶服務、信任度和維護客戶利益方面,成為英國第一的銀行。

挑戰

  • 在客戶服務、信任度和維護客戶利益方面,成為英國第一的銀行。
  • 以快速、簡單的視覺化方式探索資料,並與資料互動,引導制定更明智的業務決策。
Christian Nelisson, The Data Guy, RBS
我們希望由單一公司,來提供涵蓋我們銀行整個資料資產的進階分析技術,因此選擇了 SAS。資料讓我們能夠推動整個 RBS 集團的變革轉型,使 RBS 比其他所有銀行更能滿足客戶的需求,進而實現我們贏得客戶信任的目標。
Christian Nelissen • The Data Guy at RBS

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The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.

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