Capturing business value from IoT data
From smart watches to smart cars and smart cities, we can put sensors on virtually everything around us. What will we do with all that IoT data? In this video, Kirk Borne and Michele Null discuss how artificial intelligence, machine learning and data science can help you capture more value from IoT data – to drive efficiency, differentiate services and open the door for entirely new business models.
- Article Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- Article What do drones, AI and proactive policing have in common?Law enforcement and public safety agencies must wrangle diverse data sets to be effective in their operations. Intelligence analysts are using that data to apply machine learning and AI for more proactive policing.
- Article Data lake and data warehouse – know the differenceData lake – is it just marketing hype or a new name for a data warehouse? Find out what a data lake is, how it works and when you might need one.