Customer Intelligence

Unprecedented clarity. Confident marketing. Superior customer experiences.

Engage customers with confidence.

Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.

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Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

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Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

  • Get advice and quick tips specific to your needs.
  • Understand how to prioritize your marketing efforts.
  • See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

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Get all the news on customer intelligence from the SAS® Global Forum 2019 Executive Program – right on your screen with a video-on-demand playlist.

What People Are Saying

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We need to understand each individual customer, to make sure the offers we present them are not too general.
Norgesgruppen logo
It's about nothing more than giving the customers what they want.
Danske Bank Logo
We do not actually talk about analytics as a discipline but simply start our discussions with the business units by asking: What business challenges are we looking to solve?

Customer Intelligence - Nordic Point of Contacts

Thomas Thorning


Thomas Thorning
Phone: +45  27212916

Simo Lehtovirta


Simo Lehtovirta
Phone: +358  404848191

Helene Hellesø-Knutsen


Helene Hellesø-Knutsen 
Phone: + 47 916 86 977 

Thomas Karlsson


Thomas Karlsson
Phone: +46  727249439

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