Retail Omnichannel Analytics

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Drive your product, demand planning, inventory and supply chain using real-time customer data with retail and consumer goods analytics

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Retail & consumer goods analytics solutions from SAS

Apply analytics to every step of the customer journey for better connections and deeper insights.

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SAS in Retail & Consumer Goods: Facts & Figures

We know your industry. SASanalytics meets the needs of retail & consumer goods businesses of all sizes. Our experts have the deep industry expertise to understand and solve your nuanced challenges.

1,400+

retail & consumer goods customers worldwide

the top seven global consumer packaged goods (CPG) companies rely on SAS for supply chain analytics

67%

of the Global Fortune 500 retail companies rely on SAS solutions

Retail & consumer goods solutions from SAS

Get a complete view of your business and customers with retail analytics and consumer goods software. Create assortments based on customer preferences. Apply the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.

Customer insight

Know what your customers want and when they want it so you can meet their needs seamlessly.

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Demand planning

Accurately plan for customer demand – down to the individual store level.

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Supply chain planning & analytics

Unify data from across your organization, then optimize responses throughout the supply chain.

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Choose SAS for retail and consumer goods data analytics solutions

SAS^® Viya^®  helps retail and consumer goods companies connect customer engagement to product demand with trusted insights

Drive the best shopper experiences across your integrated planning process by connecting customer engagement to product demand.

Model the best possible business outcomes to optimize your operations and identify growth areas with SAS Analytics.

Safeguard your brand loyalty and integrity with transparent, explainable insights you can trust.

Innovate faster with powerful, agile analytics to monetize your data and realize untapped business opportunities.

Discover how SAS Viya can help

Recommended resources for retail and consumer goods analytics

E-book

A blueprint for demand planning evolution in four stages

Get the e-book Get the e-book: A blueprint for demand planning evolution in four stages

White paper

Navigating the uncertain world of third-party cookies

Get the white paper Get the white paper: Navigating the uncertain world of third-party cookies

Research report

Your journey to a GenAI future

Read the research report Read the research report: Your journey to a GenAI future

Explore the resource hub

We help our customers innovate for tomorrow

280%

Norwegian Cruise Line Holdings achieved significant improvements in customer engagement and revenue generation, including a 280% increase in campaign engagement.

Read the story Read the Norwegian Cruise Lines story

95%

Ulta Beauty uses SAS to target and personalize campaigns and has achieved 95% sales penetration, with the majority of sales coming from returning guests.

Read the story Read the Ulta Beauty story

0.1%

SAS helped Boddie-Noell modernize its analytics strategies. According to Boddie-Noell's director of analytics, "In our first quarter of using SAS Visual Forecasting, we missed our forecast by just 0.1%."

Read the story Read the Boddie-Noell story

In the spotlight

Assisted demand planning

With assisted demand planning from SAS, you can achieve a 6% improvement in forecast value-add and save 47% of your time, thanks to intelligent automation.

SAS is a leader in retail analytics

SAS is a Leader in The Forrester Wave™: Retail Planning Platforms, Q4 2023.

SAS is a Leader in the 2024 Gartner® Magic Quadrant™ for Data Science and Machine Learning.

SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.

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