Grow telecom and media businesses and retain your customers with best-in-class data and AI solutions

Telecom, Media & Technology Analytics

Discover how data and AI from SAS® help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue.


Trusted by 600+ TMT Companies Worldwide

Telenor logo
Vodafone logo
Mafra logo
Telefonica Equador logo
REA Group logo
1&1 logo
itv

Trusted by 600+ TMT Companies Worldwide

Telenor logo
Vodafone logo
Mafra logo
Telefonica Equador logo
REA Group logo
1&1 logo
itv

TELECOM, MEDIA & TECHNOLOGY SOLUTIONS

Supporting Business Decisions With Industrialized, Open Analytics

Expand your business beyond all boundaries. Embrace new technology and transform complex data into valuable insights that drive your decisions. Improve processes so you can work faster and more efficiently. Gain a more complete view of your business operations and customers.

Ad Inventory Management

Bring together a cohesive view of all information pertaining to audiences, inventory and pricing. Better manage and increase advertising revenue with accurate ad inventory valuation and demand forecasts.

Audience Analytics

Use viewership data to better understand consumers along their journeys. Know when, where and how to deliver targeted content to lower churn, increase revenue and improve customer experience.

Customer Experience

Gain a deeper understanding of the total customer experience so you can predict churn and take action to prevent it. Choreograph every touch point along the customer journey for happier, more loyal customers and higher ARPU.

Telecom Fraud

Detect subscriber fraud in real time to increase profits and protect inventory. Improve service levels with fewer false positives and negatives, and enhance brand reputation. Perform real-time credit scoring to reduce days sales outstanding and bad debt expense.

We Help Our Customers Innovate for Tomorrow

  • ITV delivers highly targeted and personalized real-time ads at massive scale

    Find out how ITV, the UK’s largest commercial broadcaster, uses SAS 360 Match to achieve creative delivery automation, optimize campaigns, gain significant efficiencies, reduce operational errors, serve 36 billion ad impressions per year into streaming platforms and more.

  • Telenor keeps Norway connected with capacity forecasting

    Millions of customers rely on Telenor, the number one telecom company in the Nordics, for its mobile and broadband service. SAS Hackathon 2022 winner, Team 4-kasting, created a solution that reliably forecasts capacity, improving sustainability and satisfaction.


Choose SAS for Leading TMT Analytics

Fast, trustworthy AI from SAS enables TMT organizations to automate data-driven decisions, deliver exceptional customer experiences, protect their bottom line and achieve market growth.

Create growth and long-term profitability by providing outstanding service.

Reduce costs, make the best pricing decisions and realize value faster.

Build market trust, prevent fraud and maximize profitability.

Speed up innovations that increase productivity and keep audiences engaged.


ENABLING TECHNOLOGIES

Accelerate Your Digital Transformation

AI & Machine Learning

New AI techniques can automate complex tasks and unlock previously hidden insights across the spectrum of data.

Internet of Things (IoT)

Manage and analyze your IoT data where, when and how it works best for your business.

Cloud

Get insights from your data on your terms – on-site or through a variety of cloud configurations and alternatives that suit your business needs.

Data Management

Effectively manage all critical data regardless of size, type or location. Embrace efficiency and improve integration.


Improving retention and generating more incremental revenue than our competition requires better decision making, more accurate propensity models, better targeting and faster campaign execution. SAS helps us with all these, and gives us the flexibility to work faster, smarter and more efficiently." Volodymyr Rybalko Head of Customer Value Management Vodafone Ukraine

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SAS Is a Leader in TMT Analytics

SAS is a strong leader in the inaugural report The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
SAS has been recognized in the 2023 Gartner® Voice of the Customer for Analytics & Business Intelligence Platforms.
SAS is a leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
SAS is a category leader in the Chartis RiskTech Quadrant® for Enterprise Fraud Solutions, 2023.

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