SAS 360 Match

Take control of your digital advertising ecosystem with comprehensive advertising management and forecasting.

Gain full authority over your advertising space – both direct sales and third-party monetization partners – with a comprehensive advertising system.

Adopt an open monetization framework.

Seamlessly blend programmatic bids from multiple exchanges to compete with directly sold inventory and products. Our second auction server-to-server process quickly selects a winner from a diversity of programmatic bids, giving you more exacting control over how bids from PMP, open auction and directly sold sources compete. Bids are solicited across sizes and SSPs in parallel. You can select the winner based on your preferences. Our built-in prebid server adapter enables you to control your second auction in your solution.

Use a solution that's proven at scale.

Broadcasters have used SAS 360 Match to tune their services to their audiences. We have helped customers generate targeted advertising for large events, such as the FIFA World Cup and the British reality show Love Island and to support catch-up viewing with variable ad break length for different viewers. We seamlessly plug into transcoding, ad stitching services and billing systems.

Manage ad inventory with a flexible ad server.

With SAS 360 Match you get an ad server with a full workflow to plan, manage, forecast, serve, optimize and measure your ad inventory across all platforms. The flexibility of open APIs, S2S integration and a QA framework enable you to construct your own tech stack on top of 360 Match to create a unique advertising ecosystem based on your business strategies.

Key Features

Change your advertiser’s expectations, add value with stories derived from audience data and increase monetization with improved forecasting accuracy.

Analytic ad server

Lets you create individualized customer experiences. Activate data and analytics from multiple sources across different channels to serve dynamic, real-time creative. Connection framework supports in-session analytics or data. Create targeted custom segments and communications while adhering to consumer preferences and privacy requirements.

Framework for growth

Provides tools and built-in solutions to help you manage direct sales, create a custom data integration, connect to monetization partners and more. Is supported by many DMPs and integrates with top SSPs. Open APIs ease data import and file retrieval.

Privacy by design

Lets you put consumer desires front and center. Easily implement and manage opt-out, forget me and other privacy preferences throughout the ad-serving chain. Manage external data sets with short-term external IDs. Activate tracking pixels in a proxy solution to prevent data leakage and risk.

Fluent in video

Lets you deploy our proven complex decisioning engines at scale. Translate business priority, audience and clash categories into a seamless process that supports selection and delivery for the most demanding users from programmatic and direct-sold sources.


Combine business models and priority to your ad products. Use our transparent system to preview the decisioning process and verify data integrations. Quickly understand why a specific ad is serving. Our Q&A tools also include spot preview that supports multiunit ads and tear sheets.

Digital Advertising Use Cases

Media Monetization

Retail Media Networks

Personalized Advertising

This project has been a massive advance for REA. This was a unique business challenge that, without SAS' solution and consultants' expertise, would have been placed in the 'too hard' basket. Duncan Procter Executive Manager, Technical Operations & Ad Operations REA Group

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