Customer Intelligence

Unprecedented clarity. Confident marketing. Superior customer experiences.

Engage customers with confidence.

Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.

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Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

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Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

  • Get advice and quick tips specific to your needs.
  • Understand how to prioritize your marketing efforts.
  • See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

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Get all the news on customer intelligence from the SAS® Global Forum 2019 Executive Program – right on your screen with a video-on-demand playlist.

What People Are Saying

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"When it comes to analytical technology, SAS is the gold standard."

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SAS is a Leader in The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.

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"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."

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Connect with SAS and see what we can do for you.

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