Sports Analytics

Collect and integrate data from multiple sources for a more complete view of your fans. Automate processes for improved consistency – and take some of the burden off your team so it can focus on more critical tasks. SAS Data Management is an industry-leading solution that helps you integrate, manage and cleanse your data. It provides:

• Transparent access to the data you need. Gain more control and easily access your chosen sources of operational fan data. 
  
• The ability to merge, deduplicate and enhance raw data. With extract, transform and load (ETL) technology, get a consolidated view of your data and prepare it for analytics.
• A single fan marketing repository. By storing and analyzing fan data, it’s easy to drive more personalized campaigns.
• Automated processes. Automatically build and refresh a fan repository using a metadata database – with integrated data quality running natively on all platforms.

As the industry leader in analytics, we understand that a solid data management strategy supports everything else. Only SAS enables you to:

• Integrate your technology. Instead of cobbling together bits and pieces to create patchwork solutions, our data management technology is built from the ground up.
• Easily access big data. Turn big data into an integral part of your analytics strategy by making it fast and easy to access.
• Maintain high-quality data. With information constantly flowing in and out of your business, you need repeatable processes so you can build and maintain high-quality data. 

Surprise and delight your fans with targeted campaigns based on up-to-date insights. Evolve your marketing strategies as your fans’ buying and engagement behaviors evolve. Contact fans when and how they prefer to be contacted – so your communications are welcome and relevant. With SAS, you can:

• Work more efficiently. By setting up, automating and tracking activities, your sales and marketing teams engage with fans in the most effective ways possible.
  
• Optimize campaigns and channels. Fan interactions – including multichannel, multiwave campaigns – become more personal and more profitable when you automatically track each campaign element.
  
• Easily analyze campaign data. Deploying integrated analytics within the campaign segmentation flow helps you keep campaigns timely and productive.
  

Customer intelligence technology from SAS helps you enhance the fan experience and nurture high-value fans with relevant communications and promotions. With SAS, you can:

• Make smart, consistent decisions. SAS delivers high-throughput capabilities and predictive analytics for superior fan interactions.
• Capture fan behavior details from online channels and connected devices. Omnichannel coordination enables the ability to link data with data from other channels for satisfying, consistent fan experiences across all channels.
• Dynamically collect data. A single line of HTML embedded in each webpage automatically obtains page information, enabling faster development and reduced maintenance. 

Analytics from SAS helps you discover new ways to attract fans – and keep them coming back. Our solutions enable informed decisions that lead to the best outcomes, so you can keep fans happy and drive more revenue. SAS empowers you to:

• Turn large amounts of data into meaningful information. A complete set of data analysis and graphical tools helps you access data from nearly any source, analyze it and gain insights from it.
  
• Create more effective campaigns. Run analytical profiling, segmentation, metrics and predictive modeling techniques to help you make the best possible decisions – and communicate with fans in the most strategic ways.
  
• Improve revenue by deploying cross-selling, response, retention and upselling models developed through the application of analytics rules.
• Identify your most valuable and profitable fans. Advanced segmentation and profiling helps you create the most appropriate marketing strategies for your loyal fan base. 

Our advanced analytics solutions help you predict which decisions will lead to the best outcomes. And, with an intuitive interface, you can free IT from time-consuming query and reporting tasks. SAS empowers you to:

• Easily access, analyze and present data. A complete set of data analysis and graphical tools helps you access data from nearly any source, analyze it and transform it into meaningful information.
• Run SAS from a familiar environment. A wide range of statistical analysis capabilities are available directly from Excel, Word or PowerPoint, and data access engines let you tap into a variety of data sources, from Access to any ODBC-compliant data source.
• Improve your forecasts. Generate trustworthy results quickly with access to forecasting techniques not otherwise available via desktop office productivity tools.
• Create and collaborate on predictive analytics projects. Data exploration, variable transformation and analytical modeling techniques make it easy to access data mining and machine learning capabilities on your PC. 

Identify patterns and relationships in your data that lead to smarter, more profitable decisions. Analyze player and game stats. Understand – and then exceed – fan expectations. Data visualization and reporting technology from SAS delivers:

• Unlimited ways to analyze data. With dashboards, reporting and analytics on a single interface, discover new insights that improve the way you do business.
  
• The ability to build analytical models. Dive deeper into your data exploration by creating models – and using what you’ve learned to make informed business moves.
  
• Easier collaboration. Share live, dynamic visualizations with interested parties with robust report design, creation and viewing.
  

With visual analytics technology from SAS, visually explore all relevant data to identify key relationships, trends and outliers. The result? Better insights that inspire action. SAS helps you:

• Explore, create and share reports. Design reports once, then distribute and publish them anywhere.
• Get fast insights. Whether it’s in Hadoop, your data warehouse or spreadsheets, quickly access and analyze both structured and unstructured data.
• See the big picture. With powerful visual analytics, find out why something happened, identify critical drivers or compare options. 

Athletic organizations are challenged to discover new ways to drive more revenue. Quickly aggregate and manage the data explosion from different systems and channels. And get up-to-the-minute data rather than backward-looking manual historical reports. SAS approaches the problem by providing software, solutions and services to help you:

• Establish a holistic view across multiple systems and platforms. Move beyond spreadsheets and gut instincts to access critical data about fans, athletes, biometrics, competition, games, events and recruiting systems. Data management and data quality provide accurate, complete and consistent information that’s ready for advanced analytics and compliant with governance and business policies.
• Empower users with data visualization and self-service analytics. Have the most up-to-date information about athletes, fans and ticketing at your fingertips. Uncover hidden opportunities, identify key relationships and make precise decisions faster than ever before.
• Rapidly deploy analytics within your organization. Quickly create predictive and descriptive models based on all your data consolidated from across the organization – for better competitive analysis, more precise athlete rankings and valuations, valuable insight into student-athlete recruitment and retention efforts, and increased fan engagement and revenue.

SAS gives athletic organizations a comprehensive analytics solution that includes a range of leading-edge data management, predictive analytics and data visualization capabilities.

• One platform for enterprise analytics and innovation. The SAS Platform was organically built and engineered specifically to generate insights from data in any computing environment. SAS’ unified product suite gives you quicker time to insights and is easier to scale and maintain. 
• Market leadership in advanced analytics. In the advanced and predictive analytics category, SAS holds more than twice the market share of the next-closest competitor – and consistently ranks as a leader in those capabilities, according to analyst reports.
  
• Education industry experience. SAS has its roots in academia and has worked with the education industry for over four decades. We have helped more than 3,000 education entities get insights from their data to make more informed, fact-based decisions.