MARKETING INSIGHTS
Turn your customer data into better experiences
Recent marketing articles
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IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
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Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
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How to improve your AI marketing skillsMarketing teams can use current AI capabilities to enhance their efforts around campaign automation, dynamic pricing based on forecasting models, and by providing more relevant, real-time customer offers.
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AI marketing: What does the future hold?AI marketing uses artificial intelligence and analytics to improve marketing results while enhancing customer experiences through real-time personalization.
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What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
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Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
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Harnessing the martech advantageMartech vendors have doubled in the past year. Find out what's fueling this growth spurt, and discover three ways to get the most value from your tech spending.
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Marketing for the midmarketMidsized organizations know their greatest asset is customer data. With analytics and powerful data visualization they're improving customer engagements.
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Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
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It’s time for marketers to get serious about dataShould your data be doing more for you, or should you be doing more with your data? The answer for marketers is yes to both parts of the question.
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The marketer's dream: Harmonic convergenceCustomer journey maps, strong internal partners and clear strategies for change can help marketers align organizational efforts to foster peace and harmony.
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The customer journey: Finding the buy signalCompanies spend lots of time determining if a customer is ready to buy. You collect all of the data you can get your hands on. Let analytics help you tune in to the buy signals you're missing.
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The customer journey: Why you need journey mapsIf your customer engagement processes are aligned, then building a customer journey map makes the purchasing decision easier for everyone.
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Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customer don't belong. Here are some ways to attract and retain the best customers.
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Four multichannel marketing strategies that deliver exceptional customer experiencesMultichannel marketing is being able to accurately identify your customers no matter where they choose to engage with you. Here are the strategies you'll need to employ to create detailed road maps for every customer.
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Marketing measurement do's and don'tsHow can marketers capture the C-suite's attention? Draw a clear line between marketing activities and results.
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How to build better customer loyaltyCustomer loyalty just doesn't happen because you wish for it. You have to work at it. Here are some ways to make your efforts more successful.
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Know your data, know your customersIn the digital world, customers expect to be known as individuals with distinct preferences, not just as one member of a segment. Learn how to start with analytics.
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Empty shelves: The retail analytical talent deficitIf you already have an analytics team, you know how hard it is to attract and retain top talent. If you're trying to build a team, here are some ways to find (and keep) the analytical experts you need.
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Building a high-performance marketing engineA typical gas-powered car has more than 10,000 moving parts. Mega car dealer AutoNation had at least that many marketing parts to deal with when the company consolidated dealerships in 15 states. Here's what you can learn from their experience.
Marketing: The Basics
- Marketing Analytics
- Digital Marketing
- Customer Experience
- Big Data in Marketing
- Multichannel Marketing
- Customer Analytics
Marketing Analytics
Gut-feel marketing won’t get the results you’re after. You need to make smarter, fact-based decisions based on reliable, relevant data and powerful analytics. Learn how to plan and manage your marketing programs more efficiently and effectively than ever before. Streamline your marketing operations. Get more value from your digital assets. Link marketing performance to real revenue. And find out which marketing activities are working, which ones aren’t – and why.
Learn more about marketing analytics
Digital Marketing
Consumers have access to information any time and any place they want it. If you want their business, you have to deliver personalized offers tailored to their needs. You have to manage customer relationships across all channels, initiate dynamic customer interactions, and extract value from big data to make better decisions faster. That’s digital marketing done right. And you can’t do it without analytics.
Customer Experience
Customer experience management is about knowing your customers so completely that you can create personalized experiences that win their loyalty and entice them to evangelize to others about you. That’s the most valuable advertising there is. To deliver, you need analytics. With analytics you can create and maintain complete customer profiles. You can personalize all customer interactions. And you can get the right message to the right place at the right time – every time.
Big Data in Marketing
Having big data doesn’t automatically lead to better marketing. It’s the insights derived from big data, the decisions you make and the actions you take that make the difference. With high-performance analytics, marketers can use big data to develop more relevant, personalized communications. Plan, prioritize and optimize their marketing. Test, execute and improve marketing automation to improve efficiency and ROI.
Multichannel Marketing
Multichannel customers zoom between channels, spending three to four times more than single-channel customers. And if your brand isn’t there to greet them wherever they pop up, you’ll lose them. To engage these consumers, you need an effective multichannel strategy. And for that, you need analytics. With analytics you can get a single view of the customer across all channels. You can establish a multichannel marketing platform -- and create a consistent customer experience at every touch point.
Learn about multichannel marketing
Customer Analytics
It's a customer's world, and marketers just live in it. If you want to do more than exist in survival mode, you've got to embrace that fact. There comes a time when common sense marketing must intersect with the science of analytics if you want to turn data about your customers into something you can actually use to deliver timely, relevant offers that delight customers, rather than annoy them.
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