Optimize retail pricing strategies with in-depth, real-time insights into price elasticity, product affinity, promotion lift and seasonal trends for every item in every store and channel.
Key Features
Increase sales and gross margins with a proactive approach to optimizing price, promotion and markdown strategies.
Price optimization for both in-season & clearance cycles
- Sell-through seasonal product on schedule to maximize financial performance.
- Provide solution-generated optimal price recommendations to achieve business goals and adhere to corporate pricing policies.
- Boost productivity with automated plan creation and execution using default pricing rules, promotion settings and product life cycle dates.
Promotion planning
- Optimize promotions based on consumer demand down to the store/SKU level to create the most effective and compelling offers for your customers.
- Leverage product price sensitivity estimates to maintain price image and achieve corporate goals for sales and margin.
- Improve forecasting of complex events by accounting for seasonality, shifting holiday dates and promotional activity.
Life cycle price optimization
- Develop and implement optimized clearance strategies for all markdown types to reach target sell-through and margin goals.