Reimagine marketing with trusted analytics and powerful decisioning.

Customer Intelligence: why choose SAS® for marketing?

Purpose-built, intelligent marketing.

No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.

What Analysts Are Saying

SAS Customer Intelligence: A Leader Across Multiple Analyst Evaluations

The Forrester Wave: Cross-Channel Marketing Hubs

The Forrester Wave: Digital Intelligence Platforms

The Forrester Wave: Customer Analytics Technologies

The Forrester Wave: Real-Time Interaction Management

The SAS Marketing Journey

How It Works

Learn how SAS can help you excel along every step of the customer journey by focusing on five core marketing areas.

Seamlessly enhance and extend customer data activation beyond a traditional customer data platform.

Accelerate, automate and streamline marketing planning activities for optimal accountability.

Create personalized customer journeys that boost response rates and generate profitable leads.

Act faster with out-of-the-box insights driven by advanced AI and machine learning.

Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders.

Get to Know the SAS Marketing Journey

Customer Success

Look Who's Reimagining Marketing With SAS

  • Developing innovative marketing campaigns that lead to improved customer retention & loyalty

    1-800-FLOWERS.COM Inc. uses a targeted marketing platform from SAS to standardize data and analytics across its portfolio of gifting brands. The company's conversational AI system relies on quality data and machine learning algorithms to offer personalized gift recommendations.

  • Increasing response rates & sales

    Viking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation, creating compelling customer experiences via data-driven marketing.

  • Making life easier for customers with relevant offers & information

    SAS Customer Intelligence 360 helps dm-drogerie markt and its IT subsidiary, dmTECH, develop personalized, real-time solutions to address every customer's unique needs.

  • Increasing the effectiveness of marketing campaigns

    Coppel, one of the 100 largest companies in Mexico, uses SAS Customer Intelligence 360 to better understand its customers and find new ways to communicate with them, resulting in higher conversion rates through improved customer segmentation and personalized campaigns.

  • Personalizing the fan experience

    SAS helps the Orlando Magic use mobile app data and machine learning to analyze game data and personalize marketing campaigns, leading to a fourfold revenue jump from app purchases over the previous year.

  • Enhancing customer loyalty

    Royal Bank of Scotland uses SAS to make data-driven decisions for transforming its organizational processes, improving employee engagement and delivering excellent customer service.

  • Reaching 3.6 million football fans via comprehensive customer engagement

    The Royal Dutch Football Federation relies on SAS to better understand what motivates players and fans, engage audiences with personalized communications and promote the love of the game.

    View All SAS Marketing Products & Solutions

    In the Spotlight

    The future of customer experience starts here.

    Discover how consumers, brands and technology will evolve through 2030.


    Planning for CDP Success

    Explore this guided journey for choosing a customer data platform.

    White Paper

    Delivering Experiences That Win Business and Build Loyalty

    This report delves into the specifics of what distinguishes customer experience champions from the rest of the pack.

    Solution Overview

    SAS Customer Intelligence 360

    Discover how SAS Customer Intelligence 360 delivers a multichannel marketing hub for the way business is done today.


    SAS arbeitet mit führenden Unternehmen zusammen, um einen echten Mehrwert in neuen Marketing-Lösungen zu schaffen.

    Want to learn more?

    We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself and a SAS marketing expert will get in touch to learn about your specific needs.

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