Customer Intelligence

Get in sync with the customer journey

SAS a leader in Gartner’s 2015 Magic Quadrant for Marketing Resource Management

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Customer-centered decisions for a meaningful customer experience

Customer interactions based on insights from big data and analytics. Measure and optimize the customer experience in both the digital and physical world with omni-channel marketing. Link customer-driven strategies to your business goals.

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The explosion of channels and the advantages of real-time communication are leading to new best practices for creating unique, positive customer experiences. See the lessons learned by top organizations.

What People Are Saying


"Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts."

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Gartner positions SAS in the Leaders’ quadrant of the Magic Quadrant for Integrated Marketing Management.

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"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

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