Protect your business from identity theft across the customer journey – from application, to authentication, to authorization.

How SAS® Delivers Identity & Digital Fraud Analytics

Identity theft and digital fraud can occur at any stage of the customer journey, and the impact on your business can be tremendous. SAS empowers you to shield your customers and your organization from the ever-changing threats of fraudsters. Our identity and digital fraud analytics capabilities combine AI-driven data orchestration with our industry-leading on-demand decision engine for real-time results. 

Detect & prevent application fraud

SAS combines multiple analytic methods with embedded artificial intelligence and machine learning capabilities to assess the risk of new applications, uncovering stolen, manipulated or synthetic identities earlier than ever so you can fight back more effectively.

Proactively identify account takeover threats

Use industry-leading data analytics and machine learning to monitor accounts and transactions for suspicious behavior so you can identify possible account takeover threats while minimizing false positives.

Reduce e-commerce fraud

Detect fraudulent shopping behavior and device/SIM characteristics using stronger authentication and powerful, analytics-driven tools and technologies so you can reduce fraud and chargebacks.

Identify more digital fraud

Bring in third-party data – e.g., biometric, digital ID and behavioral – for transaction enrichment and implement multiple detection techniques so you can spot more digital fraud across channels, including online banking, mobile, ACH and wire.

Why SAS® for identity & digital fraud analytics?

Convenient identity validation without compromise

Confidently validate digital users’ identities, whether they're logging into an account or completing an application. Fortify your due diligence with one-stop access to some of the leading data providers and powerful analytics, ensuring fast virtual access for customers.

Easy integration & management of multiple identity management providers

SAS provides a centralized platform that lets you easily integrate and work with the data providers you need, making it easier and less costly to onboard and manage multiple identity providers.

Hybrid analytics delivered as a service for real-time detection of new identity fraud trends

Detect and adapt to new identity fraud trends in real time. A detection strategy powered by SAS can include rules, anomaly detection, machine learning and other statistical approaches. By combining methods, you can spot more identity fraud while reducing false positives.

Greater customer confidence, lower costs

Reduce customer friction by enabling faster applications and account login. SAS integrates expanded third-party data with multiple analytic methods, giving you a holistic view of your customer through data enrichment and analytics – keeping customer confidence high and the cost of doing business low.

Get to Know SAS® Identity: Enrichment and Assessment

Deliver a better, seamless, customer experience by gaining a real-time, holistic view of your customers. SAS Identity: Enrichment and Assessment is a cloud-based solution that scales to fit your needs while minimizing costs and disruption to your IT resources. With this solution, you can:

  • Consume customer data in real time, synchronously or asynchronously.
  • Enrich your data with third-party data from industry-leading data providers, including digital, biometric, public and behavioral.
  • Use rules and analytics to provide a decision back to your customer.

Connect with SAS and see what we can do for you.