Alena Tsishchanka
Insurance Practice Leader EMEA

The traditional and product-centric insurance industry is facing a massive transformation in the way it does business. New players, new business models and changing customer needs are forcing the industry to respond to the digital disruption. Much of this is by providing a digitized, omnichannel experience for customers. 

Complexity is ruining progress. Regulation, dependence on physical distribution channels such as broker network, agents or bancassurance and the nature of products are just a few examples of complexity. These create communication barriers for Insurers with their customers. This in turn contributes to low brand loyalty and retention. Industry leaders recognize that to succeed in Digital transformation they need to intensify and enhance the quality of Customer communication. Collaboration with agents and brokers while implementing this strategy is also a must. 

For over a decade I have been trusted to lead business development strategy in Insurance in EMEA region supporting our customers. My focus has been around meaningful Analytical Transformation of insurance companies. My design priority has been the blending together of machine learning and other advanced applications with Human Intelligence. Together with local teams we have guided customers on technology and process innovation helping them efficiently face market challenges and succeed in their Customer-centric approach. 

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Speaker engagements

2020Advanced Insurance Analytics for the Post-COVID-19 RealityOn-Demand webinar (Middle East & South Africa)SAS and IDC
2020Aumentare la competitività in un contesto d'incertezza: acceleratori per massimizzare il valore del cliente digitaleOn-Demand Webinar (Italy)SAS
2020Impatto COVID-19 sul settore assicurativo: salvaguardare business attuale e creare nuove opportunità tramite migliore esperienza del cliente e migliori processi operativiOn-Demand Webinar (Italy)SAS
2020O Impacto da Atual Emergência Pública no Sector Segurador - Como permanecer relevante e melhorar a experiência do cliente nestes tempos difíceis? On-Demand Webinar (Portugal)SAS
2020Insurance distribution in times of uncertainty: Using analytics to support best practice market conduct in the insurance industry. How to deploy machine learning to address agency gaming and mis-selling.On-Demand Webinar (MEA)SAS
2020Claims Fraud on the eve of economic downturn: Webinar for Russian Insurers.On-Demand Webinar (Russia)SAS
2020Intelligence is the ability to adopt to change: smart decisioning for NXTGen Customer XperienceGermanyInsureNXT
2019Panel Discussion Customer Focus From change management to process planning:
beyond voice communication, what strategies are needed to define
the new customer care 2.0?
Milan · UNAHOTELS Expo Fair Italy Insurance Forum
2019Holistic view and impact of new trends on an insurance companyAPS de LisbonAssociation Portugese de Seguro (APS)
2019Moderation of Insurance Analytics SessionEMEASAS EMEA Sales Kick Off