Industries
Gli Analytics al servizio dello Sport
Deliver game-changing outcomes with confident decisions at every moment.
Why choose SAS® for sports analytics?
The SAS Vision for Sports Analytics
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability – on and off the playing field.
Get to Know Sports Analytics From SAS
Customer Success
Better Performance With SAS®
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Growing membership through better strategic decisions
British Rowing uses data and analytics to better understand the rowing community and encourage grassroots participation across the country.
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Delivering a winning fan experience with machine learning
The Orlando Magic uses mobile app data and machine learning from SAS to personalize marketing campaigns and analyze game data.
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Sending targeted communications to 3.6 million football fans
SAS helped KNVB set up a complete marketing analytics platform for fully data-driven segmentation of fans, volunteers, associations and active players, and more personalized communications.
How SAS Delivers Sports Analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS with embedded AI. This winning combination enables you to extract valuable insights that can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict
Predict fan trends and personalize marketing campaigns.
Discover
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze
Analyze and improve athlete performance.
Increase
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Enabling Technologies
Accelerate Data-Driven Decision Making
Explore More on Sports Analytics
E-BOOK
Celebrating Sports: How sports teams and fans are winning with analytics
Find out how teams are leading the effort to incorporate analytics insights into the highly competitive world of sports.
VIDEO
Improving On-Court Performance With Help From SAS®
The NBA's Orlando Magic uses data from motion capture cameras to analyze player movement and help the coaching staff make better game-time decisions.
BLOG POST
Why Venue Optimization Is Critical & How It Works
Discover how you can maximize revenue (or fans in stands) under ever-changing COVID-19 restrictions – and in a post-pandemic world.
INSIGHTS
Analytics Insights
Get the latest analytics news, views and best practices from the brightest minds in the business.
Related Products & Solutions
- Advanced Analytics Software di Analisi Avanzata (Advanced Analytics) specifico per imprese sviluppato da SAS: predictive analytics, forecasting, data mining e text analysis.
- SAS® Customer Intelligence 360Porta il marketing management a nuovi livelli e guida la crescita nei ricavi.
- SAS® Visual Text AnalyticsScopri informazioni di valore nascoste nei dati testuali con SAS Visual Text Analytics: combina la potenza del natural language processing con il machine learning
- SAS® Viya®Vinci qualsiasi sfida analitica, dalle sperimentali alle più rilevanti, con un unico ambiente pronto per il cloud e disponibile per tutti, dai data scientist ai business analyst, dagli sviluppatori agli executive.
- Soluzioni IAScopri nuove opportunità con le soluzioni SAS di Intelligenza Artificiale capaci di migliorare le capacità umane.
- Soluzioni software di Data ManagementLa tecnologia di data management è una componente chiave della piattaforma SAS. È modularizzata per risultati rapidi, progettata per la collaborazione tra IT e business, e può aiutare a trasformare i tuoi programmi analitici. Con il software di data management SAS, è possibile andare oltre la semplice gestione dei dati per liberare tutto il loro potenziale.
Interested in our collegiate athletics solutions?
